'One-Bite Choco Churros' Gaining Popularity... McDonald's Happy Snack Sales Up 160%

Happy Snack lineup achieves about 160% of last year's sales
Bite-sized Choco Churros surpass 500,000 sold in just 11 days
Cost-effective menu items draw strong customer response

McDonald's announced on the 4th that the total sales of this year's first 'Happy Snack' lineup, which includes the new menu item 'Bite-sized Choco Churros,' reached approximately 160% compared to the same period last year.

'Happy Snack' is a customer benefit platform that allows customers to enjoy McDonald's popular snack menu items such as burgers, side menus, desserts, and beverages at discounted prices all day long. Since its first launch in 2021, it has offered new lineups each season, providing customers with a variety of choices.

The first Happy Snack lineup of this year, introduced by McDonald's last month, offers not only single items but also newly configured combo menus, providing even more cost-effective options. The single items include the new menu ▲Bite-sized Choco Churros (3 pieces) ▲Drip Coffee (M) ▲Drip Coffee (L) ▲Shrimp Snack Wrap ▲Vanilla Shake ▲Tomato Cheese Beef Burger, totaling six items. The combo menus are prepared in two configurations: one offering 3 pieces of Bite-sized Choco Churros or a Shrimp Snack Wrap along with a Drip Coffee (L).

McDonald's new menu item 'One-Bite Choco Churros' included in this year's first 'Happy Snack'. McDonald's

McDonald's analyzed that "Happy Snack has gained attention as a cost-effective choice in the era of high prices, and the positive response from customers to the new menu 'Bite-sized Choco Churros' has driven this result."

In fact, the Bite-sized Choco Churros have gained great popularity, surpassing sales of over 500,000 units within just 11 days of launch. The Bite-sized Choco Churros are bite-sized churros filled with rich and moist chocolate filling, sprinkled with cinnamon sugar on the outside, offering a sweet flavor as a snack menu. The combo menu featuring Bite-sized Choco Churros enjoyed with Drip Coffee is also receiving positive feedback.

A McDonald's representative said, "'Bite-sized Choco Churros' is a snack menu loved by people of all ages due to its convenient size and sweet taste," adding, "We plan to continuously introduce various Happy Snack lineups that can bring small joys to customers' daily lives."

This content was produced with the assistance of AI translation services.