Lotte Homeshopping's 'Shotping' Works... 3 Million Plays and Double the Purchasing Customers

Service Introducing Products in a Short Time
Full-Fledged Results Since Launch in June Last Year
Sevenfold Increase in Short-Form Content Production After AI Adoption
Automation Across All Areas Including Product Registration and Content Upload

Lotte Homeshopping announced on the 21st that the short-form service "Shotping," launched in June last year, has surpassed 3 million views in just 7 months, with the number of purchasing customers doubling, showing significant results.

Lotte Homeshopping has placed the short-form service prominently on its mobile application (app) and strengthened content that captivates customers in a short time by introducing artificial intelligence (AI) technology in short-form production. A representative example is the Shotping service, newly established on the mobile app in June last year, which compresses 60 minutes of popular TV home shopping broadcasts and hit product broadcasts into 30 seconds, embodying the meaning of "time-saving + great benefits."

Shotping is positioned at the bottom of the mobile app main screen to increase customer accessibility, allowing users to simply swipe up and down to browse over 10 product videos within one minute. Since the service started, the cumulative number of users has exceeded 800,000 as of the 20th of this month, and cumulative views have surpassed 3 million. Customers who watch videos and click product links to purchase have increased about twofold as of December last year compared to the launch month. After the introduction of the Shotping service, app dwell time also increased by 20%.

In October last year, Lotte Homeshopping also introduced a system where AI analyzes voice and visual information in videos to automatically produce short-form content. Since then, the number of short-form contents produced monthly has increased more than sevenfold compared to before, and production time has been cut in half. Short-form content produced by AI showed a purchase conversion rate more than twice as high as manually edited videos. The company explained that it plans to automate all areas of short-form operation, including product registration and content upload, to release more than 600 new contents every month.

Kim Yeonsu, head of the DX (Digital Transformation) division at Lotte Homeshopping, said, "As efficiency becomes increasingly important in shopping, short-form content is becoming the trend in the distribution industry," adding, "We will continue to diversify content and advance services according to customer needs to strengthen our short-form competitiveness."

This content was produced with the assistance of AI translation services.