Yongin Region's 5 SMEs Aim for $1.42 Million Contracts at CES 2025

Operating a Group Pavilion to Support Export Interns and Interpretation Services
Mayor Lee: "Securing Global Market Competitiveness and Enhancing the City's Status"

Yongin City in Gyeonggi Province announced on the 17th that five small and medium-sized enterprises (SMEs) participating in the city's group pavilion at 'CES 2025' conducted export consultations worth $3.9 million (approximately 5.68 billion KRW) on-site and are currently pursuing contracts worth $1.42 million.

The world's largest information technology (IT) and consumer electronics exhibition, CES 2025, was held from the 7th to the 10th (local time) in Las Vegas, Nevada, USA. The exhibition featured over 4,700 companies from 160 countries showcasing next-generation technologies and innovative products.

This year, Yongin City set up a group pavilion at the Venetian Expo Eureka Park. The pavilion included five companies: ▲CP6 ▲Digital Log Technologies ▲Global High Tech Electronics ▲Noeul ▲Wismedical.

Lee Sang-il, Mayor of Yongin City, is encouraging company officials and export interns participating in the city group pavilion at 'CES 2025' held in Las Vegas, USA. Five companies participating in the Yongin City group pavilion are about to sign contracts worth $1.42 million through this exhibition. / Photo by Yongin City

During the event, Wismedical achieved the greatest success, conducting 18 consultations worth $2.15 million and pursuing contracts worth $800,000. The company develops wearable devices for biometric information monitoring. Through this exhibition, it secured clinical and distribution networks in the U.S. West and Midwest regions and is exploring integrating drug recommendation functions into sleep management solutions by collaborating with an AI-based drug recommendation platform developer.

Noeul, which develops diagnostic devices for blood and tissue cells using artificial intelligence (AI), conducted 12 consultations worth $1.2 million. During the exhibition, the company's booth was visited by medical device dealers, OEM companies, investors, and healthcare service providers from the U.S. and Europe, discussing certification, marketing, and investment cooperation related to market entry.

Digital Log Technologies, located in Jung-dong, Giheung-gu, is also on the verge of signing contracts worth $140,000. The company, which developed an AI-based Software as a Service (SaaS) marketing calendar, held meetings with numerous domestic and overseas companies during the exhibition to expand its sales channels.

CP6 is pursuing contracts worth $70,000 through 10 consultations totaling $250,000 regarding its autonomous vehicle accident investigation tools and driver personal information deletion tools. The company is also working on memorandums of understanding (MOUs) with companies specializing in autonomous driving and road surface detection.

Global High Tech Electronics, which developed a mat equipped with both cooling and heating functions based on thermoelectric technology, is also close to signing contracts worth $50,000 through the exhibition.

Lee Sang-il, Mayor of Yongin City, is visiting the 'Noeul' booth at the CES 2025 city group pavilion and listening to the product explanation. Photo by Yongin City

To support the companies participating in CES this year, Yongin City dispatched four export interns from Dankook University's Global Trade Expert Program (GTEP). The interns played roles in marketing and buyer engagement on-site. The export internship program has been operated since 2023 in cooperation with Dankook University to help SMEs develop overseas sales channels and cultivate future trade experts.

In addition to the export interns, the city supported participating companies with booth rental and installation fees, one-way transportation costs, on-site equipment rental fees, and interpretation fees. On the 7th and 8th of the exhibition, Mayor Lee Sang-il of Yongin personally visited to observe key booths and encourage company representatives and export interns.

Mayor Lee said, "Yongin-based companies introduced their excellent technologies to the global market at the world's largest exhibition, further enhancing the city's status. We will continue to show interest and provide support for the growth of companies innovating across various industries."

The city plans to organize a Yongin City group pavilion at the Mobile World Congress (MWC) in Barcelona, Spain, one of the world's top three IT exhibitions alongside CES and IFA, in March to support local SMEs' entry into overseas markets. Additionally, the city will establish a Yongin brand pavilion on Alibaba.com, the world's largest B2B trade platform, to support local SMEs in product listing and exports.

This content was produced with the assistance of AI translation services.