Samsung Electronics' Innovation Startup Festival, CES 2025 'C-Lab Exhibition Hall'

Eureka Park Exhibition Hall Set Up at Venetian Expo
A Total of 15 Companies Participate
Showcasing Innovative Platforms Utilizing AI and IoT

Samsung Electronics set up a 'C-Lab Exhibition Hall' at the world's largest information technology (IT) and home appliance exhibition, CES 2025, held from the 7th to the 10th (local time), helping startups showcase their technological capabilities.

Samsung Electronics showcased innovative technologies from in-house ventures nurtured by C-Lab and external startups at CES 2025, the world's largest consumer electronics exhibition held in Las Vegas, USA, from January 7 to 10. Photo by Samsung Electronics

C-Lab (Creative Lab) started as an in-house venture program called C-Lab Inside, introduced by Samsung Electronics in 2012 to support employees' creative idea implementation. In 2018, to contribute to the activation of domestic startups, Samsung expanded the know-how of operating C-Lab Inside externally and established and operated C-Lab Outside, a program for discovering and nurturing external startups.

At CES 2025, Samsung Electronics once again actively supported C-Lab startups by setting up an exhibition hall to help them enter the global market. Since 2016, Samsung has introduced outstanding C-Lab projects and startups at CES.

The C-Lab exhibition hall at CES 2025 was located in the 'Eureka Park' startup exhibition hall within the Venetian Expo in Las Vegas. A total of 15 companies participated in the exhibition hall: 12 C-Lab Outside startups, 2 C-Lab Inside projects, and 1 C-Lab spin-off startup. They showcased innovative platforms utilizing the latest technologies such as artificial intelligence (AI) and the Internet of Things (IoT).

Among the 12 C-Lab Outside startups, six companies?Deepfine, Minespace, Energize, Ilmanbaekman, Cocle, and Korea Green Data?presented AI-related platforms. Ghostpass and Pinpoint showcased IoT-related products and services; Quester represented robotics; and Rideok, LabSD, and Meditrix participated in the digital health sector.

Among them, 'Pinpoint' received the Innovation Award in the Smart City category at CES 2025. Their 'Building IoT Integrated Management Platform' is linked with Samsung Electronics' 'b.IoT' and 'SmartThings Pro,' attracting visitors' attention by introducing successful cases of demonstration and commercialization targeting commercial buildings.

An Jin-hyuk, CEO of Pinpoint, said, "Thanks to the support from C-Lab Outside, we were able to conduct various demonstration tests with Samsung Electronics and successfully commercialize our solution. Especially, with C-Lab's help, receiving the CES Innovation Award allows us to widely promote our solution in overseas markets, which we look forward to."

Since 2023, Samsung Electronics has expanded the 'C-Lab Outside' program beyond the metropolitan area to discover and nurture excellent startups in other regions, building an entrepreneurial ecosystem and contributing to regional economic revitalization. CES 2025 saw a record number of four regional startups participating.

'Ghostpass' from 'C-Lab Outside Gwangju' demonstrated the strength of regional startups by winning the highest innovation award in the fintech category at CES 2025 with its 'On-device Biometric Authentication Security Solution.' Since introducing the C-Lab program in 2012, Samsung Electronics has nurtured a total of 912 in-house ventures and startups (406 in-house, 506 external) to date.

This content was produced with the assistance of AI translation services.