[Today's New Arrivals] Enjoy the 'Ojingeo Game' Edition with Hetbahn Cupbap and More

CJ CheilJedang Special Collaboration Products
Hyundai Department Store, Burgundy 'Maison Champy' Wine
Hotel Shilla, Seol Gift Sets, etc.

Introducing new products launched by the distribution industry on the 9th. CJ CheilJedang is releasing the Hetbahn Cupbap 'Squid Game' Special Edition in collaboration with the Netflix series Squid Game. Hyundai Department Store is introducing wines from 'Maison Champy,' the oldest winery in the Burgundy region of France, at the 'Wine Works' stores in The Hyundai Seoul and The Hyundai Daegu. Hotel Shilla has expanded its popular product range for all generations ahead of the Lunar New Year, offering over 150 types of gift sets. You can also find a total of 46 types of wine gift sets prepared by Naracella for the Lunar New Year.

CJ CheilJedang, Hetbahn Cupbap 'Squid Game' Special Edition

Hetbahn Cupbap Squid Game Special Edition. Provided by CJ CheilJedang

CJ CheilJedang is newly launching the 'Kimchi Cheolcheol Sausage Lunchbox' as part of the Hetbahn Cupbap Squid Game Special Edition. This product was planned to make enjoying Squid Game Season 2 even more fun, with a product name that evokes the image of kimchi sauce overflowing abundantly, adding an element of fun. Additionally, a total of six products including Hetbahn Cupbap Gangdoenjang Barley Bibimbap, Kimchi Flying Fish Roe Rice, Seaweed Soup Rice, Spam Mayo Rice Bowl, Chicken Mayo Rice Bowl, and Pollack Soup Rice, as well as three CJ Bumeokbap products such as Jjamppong Rice, Beef Bone Soup Rice, and Seaweed Soup Rice, feature key Squid Game characters on their packaging in this special edition. To commemorate the new product launch, a Squid Game Season 2 pop-up store is being operated at the GS25 flagship store 'Door to Seongsu' in Seongsu-dong, Seoul, until the 12th, where visitors can participate in various games like Squid Game participants using Hetbahn Cupbap products and receive prizes.

Hyundai Department Store, Burgundy’s Representative Wine 'Maison Champy'

At the Wine Works store on B1 floor of The Hyundai Seoul in Yeongdeungpo-gu, Seoul, a sommelier and the local representative of Maison Champy are introducing Maison Champy wines. Photo by Hyundai Department Store

Maison Champy, introduced by Hyundai Department Store, is exclusively imported to Korea through Vino H, a specialized wine importer affiliated with Hyundai Department Store Group. Maison Champy, which began wine production in 1720, is one of seven wineries awarded the 'Living Heritage' certification, given to companies recognized for outstanding craftsmanship in France. The representative products include eight types such as 'Chardonnay Cuv?e Edm? (750ml, 100,000 KRW)', 'Pinot Noir Cuv?e Edm? (750ml, 100,000 KRW)', and 'Pernand-Vergelesses Premier Cru Ile des Vergelesses (750ml, 230,000 KRW)'. Discount promotions will also be held at each store to celebrate the domestic launch.

Hotel Shilla, Strengthening Popular Products with Lunar New Year Gift Sets

Hotel Shilla Lunar New Year Gift Set 'Ragihwan White Porcelain Moon Jar'. Provided by Hotel Shilla

Among Hotel Shilla’s Lunar New Year gift sets, the popular Korean beef (Hanwoo) includes 'Shilla Premium Hanwoo' and 'Seolhwa Hanwoo,' which are carefully selected by Hanwoo butchering experts with over 30 years of experience, focusing on 1++ grade Hanwoo with the highest marbling scores. Various products are also offered according to Hanwoo production regions, grades, and cuts, including 'Cheongjeong Hanwoo' and 'Chayo Hanwoo.' The limited edition Shilla Hotel products by ceramic artist Ra Ki-hwan are also available. Ra Ki-hwan’s ceramics, famous for reinterpreting the beauty of Joseon white porcelain with modern sculptural aesthetics and enhanced practicality, are presented in seven types according to use, such as dining tableware, traditional dessert ware, and five-course meal tableware. The 18cm moon jar, suitable as an interior object or vase, is a limited product sold exclusively at Shilla Hotel. In addition, a variety of gift sets including steady sellers for holidays such as dried yellow corvina, abalone, traditional Korean sweets, and alcoholic beverages are also available. Orders can be placed through the online mall 'The Shilla Shop.'

Naracella, 46 Types of Wine Gift Sets for Lunar New Year

Narasella, 46 Types of Wine Gift Set. Provided by Narasella

Naracella’s wine gift sets are carefully selected with distinctive wines from around the world, including the Chilean 'Montes' series, which has surpassed 16 million bottles sold domestically, the premium American wines 'Duckhorn' and 'Caymus,' and 'Kaiken,' which embodies the uniqueness of Argentine wines. High-end premium wines for wine enthusiasts are also noteworthy, such as ▲ 'Heitz Cellar' Martha’s Vineyard, America’s first single vineyard wine, and Napa Valley Cabernet Sauvignon sets ▲ 'The Hilt Estate' Pinot Noir and Chardonnay sets produced in Santa Barbara, California, USA. For wine beginners who want to enjoy daily wines, 'Veramonte,' a pioneer of the Casablanca Valley, is also offered. There are eco-friendly wines such as the 'Reserva' Cabernet Sauvignon and Sauvignon Blanc set, and the 'Ritual' Pinot Noir and Chardonnay set made with organic farming methods.

This content was produced with the assistance of AI translation services.