"Specialty Capability Enhancement"... SK Chemicals Announces 2025 Management Strategy

"Overcoming Crisis with One Team Spirit"

SK Chemicals announced its management strategy for 2025.

On the 8th, Ahn Jae-hyun, CEO of SK Chemicals, stated, "Based on our innovation DNA that has successfully transformed our business structure from fiber-centered to general-purpose materials and now to high value-added materials, we will overcome the current crisis and focus on the growth of future businesses."

SK Chemicals CEO Jae-Hyun Ahn is announcing the 2025 management strategy at the New Year's event. Photo by SK Chemicals

CEO Ahn evaluated, "Despite the unprecedented difficult management environment in the domestic chemical industry last year, we achieved meaningful business growth through operational improvement (OI) capabilities to strengthen our core competitiveness and a specialty chemical-centered business portfolio," but also urged, "We must overcome the unforeseen risks caused by unprecedented uncertainty with a 'one team spirit.'"

Accordingly, SK Chemicals presented a strategy to overcome the crisis by focusing on high value-added specialty businesses with high entry barriers, including ▲expanding the copolyester portfolio and strengthening cost competitiveness in specialty materials ▲expanding the global market for circular recycling materials ▲discovering new applications based on customer collaboration.

SK Chemicals plans to diversify its specialty lineup through product and technology innovation in high value-added material fields such as copolyester. The functional materials and circular recycling materials businesses will grow by expanding customers and strengthening cost competitiveness.

To this end, the company reorganized its organizational functions centered on two major business headquarters to strengthen expertise in its existing core specialty business of green materials and the next-generation growth engine of recycling business.

SK Chemicals newly established Marketing & Business Development (M&BD) and Operations offices under the Green Materials Business Headquarters and the Recycle Business Headquarters respectively, specializing marketing and business development capabilities, and introduced a large team system to enable flexible collaboration and operation centered on projects. The scope of the Application Development Office, which is responsible for developing applications for the existing copolyester product group, was expanded to include the recycling business.

CEO Ahn emphasized, "Based on the technological capabilities that only SK Chemicals can realize, we will raise the entry barriers in the existing specialty areas while rapidly building another specialty area such as circular recycling."

This content was produced with the assistance of AI translation services.