Danggeun, Short-Form Service 'Danggeun Story' Nationwide Launch

Daily Short-Form Uploads Increase 60 Times, Views Rise 24 Times

Local lifestyle community Danggeun announced on the 19th that it will nationwide open its own short-form service, ‘Danggeun Story.’

Danggeun Story, a region-based short-form service that vividly captures various stories about neighborhoods through video content, started in the three Gangnam districts last November, expanded to the entire Seoul area in June, and further extended its service area to Gyeonggi and Incheon in October.

About a year after the official launch, the average daily number of short-form uploads increased 60-fold, and views increased 24-fold, showing explosive growth, which led to the decision to expand the service nationwide.

Danggeun analyzed that user inflow significantly increased by offering diverse content based on specific seasons and themes, ranging from chefs’ restaurant reviews in ‘Heukbaek Yori-sa’ to seasonal autumn camping spots, Bungeoppang shops, and recommended year-end places to visit during Christmas.

Kang Ji-hwan, planner of Danggeun Story, said, “We hope users can discover new value in their neighborhoods through vivid short-form content created directly by users,” adding, “We will continue to develop the service by offering various user-tailored content and features.”

This content was produced with the assistance of AI translation services.