Bae Sohyun "I Became a Promotional Model"

Announcement of 12 KLPGA 17th Promotional Models
First Selection of Bae Sohyun and Kim Suji
First Career Honors for Noh Seunghui and Yoo Hyunjo Too

Bae Sohyun has been selected as a promotional model for the Korea Ladies Professional Golf Association (KLPGA) for the first time in her 8-year career.

On the 12th, KLPGA announced the selection of 12 promotional models for its 17th term. Along with Bae Sohyun, the selected players include Kim Minbyeol, Kim Suji, Noh Seunghui, Park Minji, Park Hyunkyung, Bang Shinsil, Yoo Hyunjo, Lee Gayoung, Lee Yewon, Lim Heejung, and Hwang Yumin. From 20 candidates chosen through online fan voting, 12 were selected based on internal scoring criteria.

Notably, Bae Sohyun and Kim Suji were chosen. Both players debuted on the KLPGA Tour in 2017 as peers. They blossomed later in their careers to become top-tier players. Bae Sohyun opened her winning account this year and added two more victories, finishing as co-leader in wins. It is unusual for an 8th-year player to be selected as a KLPGA promotional model, a role that requires both fan popularity and skill. Kim Suji won her first title five years after debuting and has since grown into a flagship player on the KLPGA Tour with six wins, including three major championships.

Park Hyunkyung, Lee Yewon, Hwang Yumin, Lim Heejung, Bang Shinsil, Lee Gayoung, and Kim Minbyeol were selected for the second consecutive year. Park Hyunkyung and Lim Heejung have held their promotional model positions for six consecutive terms. Lee Gayoung has been selected four times in a row, and Lee Yewon has been chosen three consecutive years since her rookie season. Noh Seunghui, who won two titles including this year’s Korea Women’s Open, and rookie of the year Yoo Hyunjo were also selected as promotional models for the first time.

KLPGA promotional models serve as the face of the KLPGA both inside and outside tournament venues, leading communication with fans. They participate in various KLPGA events, including hosted and organized tournaments. They also engage in KLPGA’s corporate social responsibility (CSR) activities such as youth golf clinics, the Mediheal Dream With Buddy program co-hosted by KLPGA and SBS, and appointments as ambassadors for the Korean Red Cross. Promotional model players’ photo shoots are used in calendars, greeting cards, and the official KLPGA magazine.

This content was produced with the assistance of AI translation services.