Samsung Electronics announced on the 3rd that it will showcase 16 artworks exhibited at Art Basel through the 'Samsung Art Store.'


This Art Basel collection includes modern and contemporary artworks such as Fred Tomaselli's Irwin's Garden and Candida Alvarez's Mostly Clear, with new works expected to be added next year. Art Basel is the world's largest art fair exhibiting modern and contemporary art, held annually in Paris, Hong Kong, Miami, and Basel.

You can explore artworks exhibited at Art Basel through the 'Samsung Art Store.' Fred Tomaselli's Irwin's Garden, which can be viewed on 'The Frame.' Samsung Electronics

You can explore artworks exhibited at Art Basel through the 'Samsung Art Store.' Fred Tomaselli's Irwin's Garden, which can be viewed on 'The Frame.' Samsung Electronics

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Samsung Electronics has set up the 'Samsung Art Store Collectors Lounge' at the Art Basel Miami Beach exhibition, held from the 6th to the 8th local time, where visitors can enjoy artworks on Samsung The Frame TV. Under the concept of 'Bringing Art Home,' it offers an opportunity to enjoy outstanding artworks through The Frame.


Exhibition visitors can also see The Frame-exclusive bezels unveiled by DecoTVFrames, a Samsung official partner specializing in TV frames.


Earlier this year, Samsung Electronics was selected as the first official display partner of Art Basel held in Basel, Switzerland, and exhibited Art Basel artworks through The Frame.


Kim Yong-su, Vice President of Samsung Electronics’ Visual Display Business, said, "At Art Basel, a leading platform for contemporary art, Samsung’s innovative display technology allows millions of people to experience outstanding artworks up close."



The 'Samsung Art Store' is an art subscription service through Samsung TVs, offering about 2,500 works from famous museums and artists worldwide in 4K quality.


This content was produced with the assistance of AI translation services.

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