The Dongbaekjeon App Name Changed... BNK Busan Bank Relaunches 'Busan Is Good Dongbaekjeon'

'Busan Happiness Mileage' Pilot Project for the First 50,000 Applicants

Busan Bank, the operator of the local currency Dongbaekjeon in the Busan area, has entered Busan City's ‘Busan Citizen Platform’ advancement project to contribute corporate profits back to society and realize the value of sharing.

BNK Busan Bank (President Bang Seong-bin) announced on the 2nd that it will change the name of the Busan Dongbaekjeon app to ‘Busan Is Good Dongbaekjeon’ and redesign it to enhance user convenience.

With this redesign, the app will provide users with a more intuitive and accessible service environment.

Additionally, the ‘Busan Is Good Dongbaekjeon’ mobile app will conduct a pilot project for ‘Busan Happiness Mileage’ targeting the first 50,000 users until April 30 next year. ‘Busan Happiness Mileage’ is a point system meaning ‘Busan citizens build happiness together,’ allowing users to accumulate up to 50,000 points through activities such as ▲citizen volunteer work ▲walking ▲visiting 15-minute city facilities.

Accumulated points can be converted to Dongbaekjeon from a minimum of 5,000 to 30,000 points for use or spent at Happiness Mileage discount affiliated stores. Any Busan citizen aged 19 or older can participate in the ‘Busan Happiness Mileage’ pilot project on a first-come, first-served basis.

Existing Dongbaekjeon app users can use the service after updating the app, and new users can search for and install ‘Busan Is Good Dongbaekjeon’ from the app market.

Bang Seong-bin, President of Busan Bank, said, “We expect the Busan Citizen Platform to bring significant changes to citizens’ daily lives as a comprehensive platform that connects the local economy and community more closely, beyond just integrating administrative services.” He added, “Busan Bank will spare no effort to support the growth of the Busan Citizen Platform in cooperation with Busan City to contribute to financial convenience and quality of life improvement.”

This content was produced with the assistance of AI translation services.