Domestic Top-Tier High-End Residence 'Eterno Apgujeong' Draws Attention

- High-end residential complexes representing each country such as One Hyde Park and Aman New York with excellent locations
- High rarity through differentiated location, product, security, and residential services... enhancing resident satisfaction

[Photo by Eterno Apgujeong_Rough Rendering]

In overseas markets, luxury housing has already become the trend, and the image of luxury housing in Korea is also gradually changing.

The typical luxury housing we know from movies or dramas is exemplified by ‘One Hyde Park’ located in London, UK. This complex consists of 86 units across 4 buildings, and when it was sold in 2012, the penthouse was sold for around 250 billion KRW, with other types also sold for over 180 billion KRW. Currently, the penthouse’s market price is known to exceed 300 billion KRW significantly. This is ten times the average residential real estate price in London and more than three times the price of other luxury properties.

Also, the penthouse at ‘Aman New York,’ a top-tier hotel near Central Park in Manhattan, USA, was traded for 187 billion KRW last July. This amount is the highest price for a home sold in Manhattan this year and is recorded as the most expensive home sold since January 2022. The penthouse, located at the top of a 25-story building, occupies five entire floors and has an area of approximately 1,160㎡.

Additionally, properties such as the ‘Tour Odeon Sky Penthouse’ in Monte Carlo, Monaco, and ‘Opus Hong Kong’ in Hong Kong are also representative luxury homes in their respective countries, with estimated values ranging from several tens of billions to hundreds of billions of KRW.

Many of these highest-priced homes overseas are multi-family residences. Compared to single-family homes, they offer superior views, high-level security systems, hotel-style residential services, and differentiated communities, making them highly sought after among the top 1% of wealthy individuals due to their rarity.

Accordingly, there is growing interest among wealthy individuals in Korea’s top-tier high-end residence, ‘Eterno Apgujeong.’ ‘Eterno Apgujeong’ is located in Cheongdam-dong, Gangnam-gu, Seoul (on the former site of Hyosung Villa) and consists of 29 units ranging from 237 to 948㎡ across six basement floors to 15 above-ground floors. The site area is 5,128㎡, about 1.6 times larger than ‘Eterno Cheongdam.’ Furthermore, after groundbreaking in July and successful conversion to the main project financing last month, the project’s stability has been enhanced.

Eterno Apgujeong holds special significance as it represents the meeting of a world-renowned architectural master and Korea’s top affluent neighborhood. Rafael Moneo, a Spanish architect who won the Pritzker Prize, often called the Nobel Prize of architecture, is responsible for the architectural design. This is his second project following ‘Eterno Cheongdam,’ and it aims to elevate the luxury to match the traditional image of the Apgujeong affluent area.

Eterno Apgujeong reflects Rafael Moneo’s architectural philosophy of ‘timeless permanence,’ differentiating it from other complexes in Gangnam and realizing a more advanced form of luxury residential space. To this end, the exterior of the complex enhances its presence through a powerful and elegant design, completing the facade by appropriately utilizing horizontal lines and vertical columns to embody geometric beauty.

This content was produced with the assistance of AI translation services.