Samyang Round Square to Host Popup for Plant-Based Nutrition Brand 'Jack & Pulse'

Brand Launch Celebration... Operating at Seoul Forest on November 2-3

Samyang Round Square announced on the 31st that it will operate a pop-up store in Seoul Forest to celebrate the launch of Samyang Foods' plant-based nutrition brand 'Jack & Pulse.'

Under the concept of 'Pulse-nality House,' this pop-up store will be open for two days from the 2nd to the 3rd of next month at Snail House in Seongsu-dong, Seongdong-gu, Seoul. Visitors can receive product recommendations tailored to their preferences and experience various contents in the three-story pop-up store.

On the first floor, the Welcome Lounge offers a Pulse-nality test to understand visitors' tendencies. Based on the results, visitors can participate in cycle, treadmill, bounce ball missions, and photo zone events on the second floor. Different goals are assigned according to the test results to help individuals feel healthiness suited to their characteristics.

The third-floor rooftop features an experience space where visitors can make bead keyrings matching their tendencies and listen to music that suits each style. After completing all experiences, visitors can taste dishes made with Jack & Pulse's plant-based protein. These include Soft Hummus Bites filled with hummus filling, crispy plant-based convenient meals called Crispy Plant Bites, and 'Protein Drop,' a low-molecular protein drink that is quickly absorbed.

A representative from Samyang Round Square said, “This pop-up store was planned as a diverse experience to showcase the philosophy of Samyang Foods' Jack & Pulse brand, which presents a new concept of healthcare. We will continue to strive to provide brand experiences that joyfully help people discover a healthy lifestyle through Jack & Pulse.”

Meanwhile, Jack & Pulse is a brand that aims to support consumers' healthy lives through the core message of ‘Next-gen Nutrition.’ It consists of convenient meals, protein drinks, and health functional foods made from plant-based proteins derived from chickpeas and other sources, and plans to establish a new wellness standard unique to Samyang Foods.

This content was produced with the assistance of AI translation services.