Jungang Group Secures Exclusive Broadcasting Rights for World Cup Following Olympics

FIFA President "Delivering the Best World Cup with Great Accessibility"
Hong Jeong-do "Thorough Preparation with Partners"

The JoongAng Group has secured exclusive broadcasting rights for the 2026 and 2030 FIFA World Cups in Korea. Its subsidiary, Phoenix Sports, held a signing ceremony on the 29th at the JTBC building in Sangam-dong, Mapo-gu, Seoul. They were granted broadcasting and exhibition rights by FIFA. They also secured direct rights to exercise and resell rights for the tournaments for which they obtained the broadcasting rights, including the 2026 North and Central America World Cup, the 2030 Centennial World Cup, and the 2027 Brazil Women's World Cup.

FIFA President Gianni Infantino, who attended the signing ceremony, said, "I am honored and pleased to partner with the JoongAng Group," and promised, "We will deliver the best World Cup with the greatest accessibility ever to the Korean people." Hong Jeong-do, Vice Chairman of JoongAng Group, responded, "We will make every preparation with our partners to present technology and perspectives never experienced before."

Previously, JoongAng Group also acquired broadcasting rights for the Summer and Winter Olympics held from 2026 to 2032. These include the 2026 Milan-Cortina d'Ampezzo Winter Olympics, the 2028 Los Angeles Summer Olympics, the 2030 Alps Winter Olympics, and the 2032 Brisbane Summer Olympics. Having secured broadcasting rights for the world's largest sports festivals, the group is expected to emerge as a 'game changer' aiming to transform the broadcasting ecosystem.

This content was produced with the assistance of AI translation services.