Samsung Securities Surpasses 2 Million YouTube Subscribers, First in the Financial Industry

Monthly views exceed 5 million

Samsung Securities announced on the 15th that its official YouTube channel, 'Samsung POP,' surpassed 2 million subscribers, becoming the first in the financial industry to do so.

This is the first time a domestic financial company's official YouTube channel has exceeded 2 million subscribers, and the channel's cumulative content views have reached 240 million, the highest level in the industry. As of September, the monthly views also reached 5.15 million.

Samsung Securities' strategy of not only delivering simple research information but also quickly capturing product and service trends along with investment knowledge content and delivering them through soft videos proved effective.

Thanks to reflecting the tastes of the MZ generation in video content, the proportion of subscribers aged 20 to 30 exceeded 60%. Shorts dramas that entertained with wordplay using the three letters 'ISA,' investment enlightenment dramas using new slang such as 'War of Money,' and the 'Year-end Tax Settlement Honey Tip Song' each recorded hundreds of thousands to millions of views.

Recently, YouTube Shorts videos like 'Stock Stories' and 'Samsung Securities Quiz Show' also surpassed 200,000 views. Content such as 'Tax Together,' where tax experts share tax-saving tips for different situations, and live content featuring Samsung Securities' professional analysts also attracted attention.

Bang Il-nam, head of Samsung Securities' Media Strategy Team, said, "We have strived to create content not only that we want to show but also that viewers want to see," adding, "We will establish ourselves as an essential viewing channel for investors, providing high-quality investment information and helping with mindset setup as a reliable investment mate."

Meanwhile, to celebrate surpassing 2 million subscribers, Samsung Securities released the 'Forever Subscribe' content and is holding a related comment support event until the 18th of this month. This content features Lee Su-jin, a cheerleader for the Samsung Lions, mimicking a dance performed by actress Yoo In-na in the past 'Forever 0 Won' advertisement.

This content was produced with the assistance of AI translation services.