Genians Unveils EDR for the First Time at the Middle East's Largest Global IT Exhibition

Genians is accelerating its global expansion with 'EDR (Endpoint Detection and Response)'.

The cybersecurity company Genians announced on the 10th that it will participate in 'GITEX DUBAI 2024', held from the 14th to the 18th of this month in Dubai, United Arab Emirates (UAE), to showcase 'Genian EDR'.

'GITEX' is the largest global IT exhibition in the Middle East, held since 1981. Approximately 4,500 companies from about 70 countries participate annually to present cutting-edge technologies and services. The event serves as a vibrant platform for business discussions, where participants can explore various investment and collaboration opportunities.

This exhibition marks the first time Genians is introducing 'Genian EDR' to the global market. 'Genian EDR' is a security solution that provides threat detection, analysis, and response functions through continuous monitoring and information collection on endpoints. Since its initial launch in the domestic market in 2018, it has successfully expanded its application from the public to the private sector.

Genians plans to accelerate its global market penetration leveraging the successful domestic adoption of EDR. The company explained that, based on numerous domestic customer references, it can provide solutions tailored to the diverse demands of global customers. Last year, Genians' EDR held a 78% market share in the public procurement sector.

Genians also plans to actively conduct sales activities targeting global customers who have introduced 'Genian NAC (Network Access Control)'. In particular, when the 'EDR solution' is linked with the 'NAC solution', system deployment is possible with minimal changes to the existing environment without installing separate agents. Additionally, the company will provide various cyber threat information through the 'Threat Intelligence Report' issued by the 'Genians Security Center'.

Kim Gye-yeon, CTO of Genians and head of the US branch, said, "This exhibition is a great opportunity to showcase the excellence of 'Genian EDR' to the global market," adding, "We will emphasize the integration possibilities to secured global customers and strive to establish Genians successfully in the global EDR market."

This content was produced with the assistance of AI translation services.