"700 Million Won Limited Edition Wine"... Lotte Department Store, the Prestige of 'Choluxury'

Hangawi Gift Set 'One Pick'
From the World's Best Quality Vertical Wines
New Livestock and Produce Line 'El Premier'

Lotte Department Store will conduct the main sales of this year's Chuseok gift sets until the 15th. The keywords for this Chuseok gift set are ‘Super Premium (超 Premium)’, ‘Exclusive’, and ‘Curation’.

First, the carefully selected 'Super Premium' gift sets include the ‘Chateau Petrus Vertical Collection (1982~1990, 1992~2018 vintages, 36 bottles, 760 million KRW)’, considered the rarest vertical wine set in the world, introduced for the first time in Korea. ‘Chateau Petrus’ is a premium wine produced in the special terroir of blue clay soil in the Pomerol region of Bordeaux, France. It uses a label featuring the portrait of Saint Peter, the first pope, and the keys to heaven, giving it even higher collectible value.

Models promoting 2024 Chuseok gift sets at the food hall on Basement Level 1 of Lotte Department Store Jamsil, Seoul

Traditional holiday gifts such as livestock and fresh produce are presented under the ‘L Premier’ line. Newly launched this year, ‘L Premier’ is a top-tier gift set that meets Lotte’s strict standards from production site to packaging. Representative products include the ‘Heifer No.9 Luxury (8.8kg, 3 million KRW)’, which selects only special and loin cuts from the highest grade 1++ No.9 heifer Hanwoo beef, the ‘L Premier Apple, Pear, Shine Set (190,000 KRW)’ composed of premium large fruits of excellent quality, and the ‘Yeonggwang Beopseongpo Dried Yellow Corvina (4 million KRW)’, which consists only of large winter yellow corvina weighing around 400g, known for its firm and fatty flesh.

Additionally, Lotte Department Store has newly prepared the ‘L Exclusive’ line, exclusively offered by Lotte, including the ‘Don Melcho X Kim Hwan-ki Art Special Edition (550,000 KRW)’, ‘Baron Ricasoli X Kim Sun-woo Art Special Edition (150,000 KRW)’, and ‘Basha Coffee Hamper Gift (625,000 KRW)’.

Unique gifts reflecting customers’ diverse tastes and the latest trends are also curated and presented. Notable examples include the ‘1994SEOUL Bottle and Set (41,000 KRW)’, ‘Saenggwabang Handmade Yakgwa (37,000 KRW)’, ‘Geumokdang Yanggaeng Set (46,000 KRW)’, and ‘Gachi Seoul Moon Jar Fruit Songpyeon (74,000 KRW)’, offering ‘K-Dessert’ gift sets including traditional Korean sweets and yakgwa.

During the main sales of Chuseok gift sets, a promotion is also underway where customers who purchase over 1 million KRW in a single day will receive up to 5~10% of their purchase amount in Lotte gift certificates, depending on the product.

This content was produced with the assistance of AI translation services.