"Korea GM Introduces New Services One After Another for Sustainable Customer Experience"

Completion of Seoul Direct Service Center
Reservation Anywhere with a Single Call
Aftermarket AC Delco Debut
Focusing on Strengthening Domestic Market Base

General Motors (GM) is introducing a variety of new services at its Korean operations. The focus appears to be on enhancing customer experience through after-sales service, maintenance, and connectivity. Recognizing the need for long-term investment to provide the value customers desire, GM has expanded its service infrastructure and continuously launched new services.

Earlier, Korea GM held a briefing last year to unveil a blueprint for a sustainable future. The core objective is to expand customer experience. After setting this direction, the company has been implementing it step by step. Chevrolet introduced a dedicated call center for maintenance reservations. Customers can now book appointments at over 400 service network locations nationwide with a single phone call. Previously, reservations had to be made separately for each network.

GM Directly Managed Seoul Service Center Maintenance and Repair Space
Photo by Korea GM

GM completed a directly operated service center in Seoul and began full-scale operations last month. It is the largest facility in Seoul, equipped with the capacity and personnel to perform precise diagnostics and repairs on up to 100 vehicles per day. The Dong Seoul Service Center and Wonju Service Center, currently under construction, are planned to be advanced service centers.

The domestic aftermarket business is also expanding. In March last year, GM introduced AC Delco, a specialized brand under GM, to the Korean market. Starting with imported car light maintenance parts such as engine oil, the brand has now added domestic products as well. There are 160 bases nationwide. AC Delco is praised for securing quality equivalent to genuine parts through cooperation with the original vehicle manufacturers.

This year, GM introduced the global connectivity service OnStar to Korea. It was applied to the 2025 model of the Chevrolet Trax crossover, a compact sport utility vehicle (SUV). It will also be included in the new pickup truck Colorado and the electric vehicle Cadillac Lyriq. With 5.6 million paid members worldwide, the service allows remote vehicle control such as locking and unlocking doors via a mobile application.

Additionally, users can easily access detailed information such as mileage, tire pressure, fluid levels, and engine oil. The status of major vehicle components including the engine, transmission, airbags, and emission systems can be monitored through the app without visiting a service center.

Inside AC Delco Pyeongchon Service Center
[Photo by Korea GM]

The industry views these multifaceted investments in services as forward-looking, long-term investments. The business is more about establishing a foundation in the domestic market rather than generating immediate profits. This is notable given that GM has only recently returned to profitability after a prolonged process of business normalization and is now making diverse investments.

A company representative stated, "This effort to provide customers with new experiences to increase loyalty and ultimately secure sustainability reflects GM’s commitment to the Korean market."

GM Connectivity Service OnStar Home Screen
Photo by Korea GM

This content was produced with the assistance of AI translation services.