LG Electronics Launches Subscription Service for 'Premium Home Ventilation System'
Reducing Initial Purchase Cost Burden and Expert Total Care Service
Discharging Indoor Air Outside Without Opening Windows
LG Electronics announced on the 8th that it will launch a subscription product for a premium home ventilation system.
The home ventilation system is a product that expels indoor air polluted by fine dust, harmful gases, and carbon dioxide (CO2) to the outside without opening windows, and supplies clean outside air filtered through a filter into the house.
Using the ventilation system keeps indoor air clean even on days when it is difficult to open windows due to external pollutants such as yellow dust or pollen. Since indoor cool or warm air does not escape outside, heating and cooling costs can also be reduced compared to window ventilation.
LG Electronics is launching a subscription product for home premium ventilation systems that reduces the initial purchase cost burden and makes management easier with total care services from experts. The photo shows a care expert managing the product.
[Photo by LG Electronics]
LG Premium Ventilation is also equipped with thorough hygiene technology. The product purifies air through stages including ▲a pre-filter that removes large dust particles ▲UVnano sterilization technology that uses UV LED to sterilize the surface of the pre-filter, suppressing 99.99% of bacteria and viruses on the surface ▲an H14-grade HEPA filter that removes more than 99.995% of ultrafine dust. The heat exchange element, which is the air passage, is made of antibacterial and antifungal treated materials.
LG Electronics’ home appliance subscription service features reducing the initial purchase cost burden while receiving meticulous management from experts throughout the subscription period.
When subscribing to LG Premium Ventilation, care experts visit the customer's home every six months to inspect the product’s operating environment and manage both inside and outside by performing ▲internal cleaning ▲heat exchange element cleaning ▲UV sterilization ▲phytoncide deodorization ▲filter replacement. Due to the product’s characteristic of being installed on the ceiling, it resolves customers’ pain points related to difficult maintenance such as filter replacement and dust removal.
LG Premium Ventilation is available for subscription at nationwide Best Shops. The monthly subscription fee ranges from the 50,000 KRW level to the 90,000 KRW level, depending on the ventilation system selected by the customer and the subscription period (3 to 6 years).
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Chaesangcheol, Head of Air Solution Marketing at LG Electronics Korea Sales Division, said, "Many customers do not even know whether a proper ventilation system is installed in their home or if the filter needs to be replaced. We will provide customers with a differentiated premium ventilation system experience by having home appliance care experts manage it meticulously and reduce the burden through subscription."
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