Bungaejangter Partners with Japan's Largest Secondhand Platform 'Mercari'

Leap to a Borderless Secondhand Trading Platform

Bungaejangter announced on the 20th that it has formed a partnership with Japan's largest secondhand trading platform, Mercari. Through this, Bungaejangter has newly launched the 'Overseas Tab' feature, allowing users to conveniently purchase not only secondhand luxury goods but also vintage fashion items from Japan with a single click.

Launched in 2013, Mercari is Japan's representative secondhand trading app with over 22 million monthly users and more than 3 billion cumulative sales listings. Transactions are especially active within the fashion category, handling a diverse range of products including secondhand luxury goods, branded clothing, jewelry, watches, and fashion accessories.

With this partnership with Mercari, Bungaejangter aims to eliminate borders in secondhand trading and provide a richer recommerce experience for both buyers and sellers. The AI search function has been equipped so that users can easily find desired products by searching in Korean, just as when trading domestic products within the Overseas Tab. Bungaejangter plans to first integrate and operate the fashion category, which accounts for the largest share of transactions, and gradually expand the trading categories and items.

Choi Jaehwa, CEO of Bungaejangter, said, “Through this partnership with Mercari, we have created a 'borderless secondhand trading environment' so that Bungaejangter users can trade overseas secondhand products as conveniently and safely as domestic secondhand transactions. We will continue to expand the 'Overseas Tab' service to enable trading of a wider variety of overseas secondhand products and establish ourselves as a borderless secondhand trading platform.”

This content was produced with the assistance of AI translation services.