GS Caltex Accelerates 'Green Transformation' by Partnering with Japanese Cosmetics Company

Expanding Global Sales Channels to North America, Europe, and South America

GS Caltex (CEO Huh Se-hong) is accelerating its 'Green Transformation' in collaboration with Summit Cosmetics, a global Japanese cosmetics raw material distribution company.

On the 12th, GS Caltex held a business agreement (MOU) signing ceremony in Tokyo, Japan, attended by key figures including Kwon Young-woon, head of the Technology Research Institute, and Akiyama Go, CEO of Summit Cosmetics, to pioneer the cosmetics market using GreenDiol as a raw material and to lead the global WhiteBio business.

GreenDiol is the brand name of 2,3-Butanediol, independently developed by GS Caltex, which is gaining attention as a cosmetic raw material due to its moisturizing and anti-inflammatory effects, functional substance dispersion solvent properties, and smooth texture.

GS Caltex and Summit Cosmetics MOU. Kwon Young-woon, Head of GS Caltex Technology Research Institute (left), and Akiyama Ko, CEO of Summit Cosmetics
[Photo by GS Caltex]

Through this agreement, GS Caltex will supply GreenDiol to Summit Cosmetics and plans to expand sales channels not only in Japan but also in North America, Europe, and South America by utilizing Summit Cosmetics' global network. GS Caltex has already secured an overseas sales network by increasing sales volume to North America, Europe, and Japan by approximately 160 times in 2023 compared to 2019.

Summit Cosmetics plans to pursue approval of GreenDiol from the Japanese Pharmaceuticals and Medical Devices Agency, and through this, intends to expand the supply of GreenDiol as a functional cosmetic raw material for wrinkle improvement, whitening, and more. Both companies will continue to cooperate by researching and analyzing the competitiveness of GreenDiol to expand sales in the global market.

Kwon Young-woon, head of the Technology Research Institute, said, "We expect the global market expansion of GreenDiol to accelerate through this agreement," adding, "GS Caltex will leap forward as a leading company in the WhiteBio business and continue to create new business opportunities."

This content was produced with the assistance of AI translation services.