Lotte Mart to Offer Pork Belly Starting at 1,000 Won for Lotte Red Festival

Watermelon Discounted to First Half Year Lowest Price Level
15% Sales Increase in Phase 1 Event... 10% Growth in Customer Numbers

Lotte Mart announced on the 4th that it will hold the second phase of the 'Lotte Red Festival,' the largest shopping festival in the first half of the year. The event period is from the 6th to the 12th.

Lotte Mart explained that it has prepared discount benefits and promotions to contribute to stabilizing shopping basket prices during the Lotte Red Festival, which involves 16 affiliates of the Lotte Group.

Lotte Mart Uiwang Branch's Lotte Red Festival event period, view of the meat section.
[Photo by Lotte Mart]

The first phase of the Lotte Red Festival, held earlier, attracted customer interest and resulted in increased sales. Reviewing the event performance over four days from the 30th of last month to the 2nd, Lotte Mart reported that sales increased by about 15% and the number of customers by about 10% compared to the same period last year. In particular, the 'Australian Clean Beef Chuck Eye Roll' and 'Live Lobster,' prepared at shock prices, showed nearly sold-out rates. Accordingly, Lotte Mart plans to offer discounts such as 50% off and buy-one-get-one-free on fresh food and daily necessities.

First, in line with the Lotte Red Festival, a super special price event called 'Tongkeun Deal' will be held. All watermelon products will have a 2,000 KRW discount for L.POINT members, plus an additional 2,000 KRW discount when paying with event cards. Based on the final discounted price, watermelons weighing 6 to 7 kg, which have a high purchase frequency, will be sold for 14,990 KRW, and those weighing 7 to 8 kg for 16,990 KRW. Lotte Mart states this is the lowest price level in the first half of the year.

'Domestic Pork Belly/Pork Neck (each 100g, refrigerated)' will be offered at 1,960 KRW when paying with event cards (Lotte, Shinhan, KB Kookmin, NH Nonghyup cards) from the 6th to the 9th for four days. 'Wando Live Abalone (special, 4 pieces, refrigerated)' will be sold at a final discounted price of 9,408 KRW from the 6th to the 8th for three days, combining a 20% discount from the seafood event and a 40% discount with event cards.

More than 200 items, from processed foods to daily necessities, will be offered at half price. 'CJ Bibigo Ambient Soup Dishes all products' and 'Damteo Kombucha 6 types' will have buy-one-get-one-free promotions, while 'Himalaya Peak Salt Toothpaste/Toothbrush each 2 types' and 'Kleenex Wet Tissues 4 types' will be sold at 50% off when purchasing two or more. From the 6th to the 10th, for five days, 'Ottogi Instant Curry all products' will be buy-one-get-one-free, and 'Huggies Diapers 24 types' will be 50% off when purchasing two or more.

Due to increased demand for camping and outings, 'Igloo Ice Box 5 types' and 'Room by Home Cooler Bags 8 types' will be offered at up to 50% discount, with an additional 10% discount when paying with event cards. For outing snacks, 'Soy Garlic/Gangyeot Boneless Chicken Gangjeong (medium)' will be 40% off for L.POINT members, priced at 5,994 KRW each, and beer products 'Volpas & Angelman 5 types' and 'Temt 3 types' will be sold at 9,960 KRW for 6 cans.

Additionally, a brand fair will be held where customers purchasing 30,000 KRW or more of event products from Yuhan-Kimberly, LG Household & Health Care, and Amorepacific will receive a 5,000 KRW Lotte gift certificate. For all CJ CheilJedang products, customers purchasing 40,000 KRW or more will receive a 5,000 KRW Lotte gift certificate.

Kang Hye-won, Head of Marketing at Lotte Mart & Super, said, "The special price and half-price products prepared for the Lotte Red Festival received a great response, attracting many customers to visit our stores," adding, "We have also prepared essential shopping basket items at shocking prices for the second phase event, so we ask for your great interest."

This content was produced with the assistance of AI translation services.