Steve Eisman, one of the real-life protagonists of the movie 'The Big Short,' identified Apple as a "hidden AI play." Although Apple is currently considered somewhat behind in the AI competition among big tech companies, it is expected to be a major beneficiary of the AI boom in the mid to long term.

Steve Eisman [Image source: CNBC broadcast capture]

Steve Eisman [Image source: CNBC broadcast capture]

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On the 21st (local time), Eisman appeared on CNBC's 'Fast Money' and responded to the criticism that Apple is relatively behind in the AI race by saying, "I think Apple is a hidden AI play," adding, "Not exactly right now, but it will be."


He analyzed, "Right now, everyone is focused on the cloud and chips," but "when AI-based apps emerge and people start using them, Apple is likely to be the biggest beneficiary." He added, "Literally, everything they sell will be completely refreshed."


This statement is interpreted as considering the upgrade cycle of electronic products including the iPhone. Eisman explained, "When AI-based apps that consumers can use become available, they will want to run those apps on their smartphones," and added, "I have a new iPhone, but when these apps come out, I am certain that a new phone, a new iPad, and a new laptop will be needed."


However, he also pointed out that it will take time to develop AI-based apps, so investors need to be patient. Although he does not know exactly when that time will be, he emphasized, "That will be the point when this entire refresh cycle really kicks off."



Currently serving as the senior manager at Neuberger Berman, Eisman is well known for his successful investments in the housing market before the 2008 global financial crisis.


This content was produced with the assistance of AI translation services.

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