Gourmet Sobaba Chicken Sauce Also 'Gaining Popularity'... Sales Surpass 3 Billion Won in Two Months Since Launch

Hit Product Following 'Soy Honey'
CJ Frozen Chicken Sales in Q1 2.5 Times Higher Than Last Year

The follow-up new product to the wildly popular ‘Gourmet Sobaba Chicken’ has successfully gained early popularity.

CJ CheilJedang announced on the 22nd that sales of the two types of ‘Gourmet Sobaba Chicken Sauce’ (boneless and drumstick) surpassed 3 billion KRW (consumer price basis) within two months of its launch in March.

A CJ CheilJedang official stated, "Despite being sold only through select distribution channels including the official CJ The Market online store, it has gained great popularity and established itself as a mega-hit product following the previously launched Soy Honey flavor," adding, "Since the 15th, sales channels have expanded to include the three major large supermarkets, and we expect the growth trend to accelerate further."

The Gourmet Sobaba Chicken Sauce is driving sales growth across CJ CheilJedang’s entire chicken category. Overall sales of ‘Gourmet Sobaba Chicken’ increased by 88% compared to the same period last year during the two months after launch, and sales of the Soy Honey flavor also rose by 44%. This contributed significantly to CJ CheilJedang’s chicken category sales growing 2.5 times year-on-year in the first quarter of this year.

The popularity of ‘Gourmet Sobaba Chicken Sauce’ stems from the differentiated taste quality realized through CJ CheilJedang’s unique technology. The chicken is fried twice to maintain a crispy texture, and CJ CheilJedang’s proprietary ‘sauce coating method’ is applied to evenly and thinly coat the spicy-sweet seasoned chicken sauce. Thanks to this, consumers can enjoy restaurant-quality chicken by simply cooking it in an air fryer for about 10 minutes without any additional preparation, which has received great consumer response.

In particular, with the recent increase in dining-out expenses, Gourmet Sobaba Chicken has been recognized as an alternative that can be conveniently prepared at home at a reasonable price.

Gourmet Sobaba Chicken is a product that overcomes the limitations of frozen chicken through CJ CheilJedang’s innovative technology. In April last year, the company first introduced three types of ‘Gourmet Sobaba Chicken Soy Honey’ (boneless, wing, drumstick), which impressed consumers with its harmonious sweet and salty flavor and crispy texture, and cumulative sales surpassed 54 billion KRW (consumer price basis) in January this year.

Meanwhile, as sales channels expand, CJ CheilJedang has prepared various consumer promotions. Until the 30th of this month, Lotte Mart and Homeplus are offering a 1,000 KRW discount when purchasing two packs of ‘Gourmet Sobaba Chicken Sauce’ simultaneously, and Emart is giving a 2,000 KRW Emart gift certificate and merchandise to customers who purchase ‘Gourmet Sobaba Chicken’ together with Cass beer.

Lee Hee-yeon, CJ CheilJedang Gourmet brand marketer, said, “Thanks to CJ CheilJedang’s unique technology that realizes differentiated taste quality, ‘Gourmet Sobaba Chicken Sauce’ is also receiving great love from consumers,” adding, “We will continue to strive to introduce various products that meet consumer needs.”

This content was produced with the assistance of AI translation services.