Seoul's Top Priority Subscription Competition Rate Rises 2.7 Times... "Intensified Sorting of Gems by Region"

All the complexes that launched subscription applications in Seoul this year successfully closed their first-priority subscriptions, with subscription competition rates 2.7 times higher than last year. However, as the market increasingly differentiates based on location and sale price, more than half of the subscription complexes nationwide recorded competition rates below the required level.

View of an apartment complex from Namsan, Seoul / Photo by Yonhap News

According to a Zigbang survey on the 13th, six complexes conducted subscription applications in Seoul this year, all closing their first-priority subscription registrations. The average first-priority subscription competition rate for these complexes was 124.9 to 1, about 2.7 times higher than last year's 45.6 to 1 during the same period.

The average sale price per 3.3㎡ in Seoul this year was 78.96 million KRW, more than double last year's 30.17 million KRW. The 'Posez Hangang' complex in Gwangjin-gu, supplied at over 100 million KRW per 3.3㎡, raised the average sale price, and sales centered around upscale residential areas such as Seocho and Gangdong-gu further pushed the overall prices upward.

In the Gangnam area, despite high sale prices, demand surged due to the rarity and symbolic value of luxury residential areas. 'Maple Xi' in Seocho-gu, supplied at 68.31 million KRW per 3.3㎡ under the price ceiling system, was evaluated as having strong price competitiveness. As a result, over 35,000 applicants competed for 81 units, showing an average first-priority competition rate of 442 to 1. 'Gyeonghuigung Ubora' in Seodaemun-gu followed with 124 to 1, and 'The Sharp Dunchon Foret' in Gangdong-gu recorded 93 to 1, leading the strong subscription market in Seoul.

On the other hand, provinces showed poor first-priority subscription results, with Ulsan and Gangwon at 0.2 to 1 each, Daejeon and Gyeongnam at 0.4 to 1 each, and Busan at 0.8 to 1. Among 99 complexes nationwide that received first-priority subscriptions this year, 52 complexes failed to reach a competition rate of 1 to 1, with 36 complexes (69%) located in the provinces.

Some complexes succeeded due to advantages in location and other factors. 'Seosin The Sharp Vivaldi' in Jeonju, Jeonbuk (55.5 to 1) attracted attention as a branded complex located in the city center with excellent access to various convenience facilities and good school districts. In Daegu, 'Beomeo I-Park' in April drew 1,256 applicants for 82 units, achieving a first-priority competition rate of 15.3 to 1. Located near Beomeo Intersection, this complex benefits from a super-station area location and excellent school districts, attracting strong interest from applicants.

A Zigbang official said, "The polarization of subscription applications by region is becoming very clear and is expected to deepen. Regardless of dividing between the metropolitan area and provinces, the potential for future profit realization and locational advantages will be key factors determining subscription performance."

This content was produced with the assistance of AI translation services.