Bohae Brewery Launches Seaweed-Infused Soju ‘Dasi, Maju’

Bohae Brewery announced on the 29th that it has launched ‘Dashi, Maju,’ the world’s first soju made with kelp, one of the seaweeds, as the main ingredient.

The product name ‘Dashi, Maju’ means ‘soju made using kelp’ and also carries the hope that people will face each other again to share valuable moments. It reflects Bohae’s efforts to introduce new flavors using local unique ingredients, as well as the intention for the product to serve as an opportunity to promote conversations and meetings among people.

Just as kelp adds a deeper flavor to food, in soju it reduces the characteristic bitterness and harsh alcohol taste, providing a smooth finish. While beers and makgeolli using seaweed have been released before, this is the first time kelp-based alcoholic beverages have been introduced in Korea, and especially the first case of applying kelp to soju worldwide.

With a volume of 360ml and an alcohol content of 15.8%, it aligns with the steadily rising trend of low-alcohol drinks. Additionally, it is a ‘zero sugar’ soju without added fructose, allowing for a more guilt-free enjoyment.

This new product is the result of regional cooperation, with Bohae Brewery collaborating with Wando County and Wando Geumil Fisheries Cooperative since early last year to develop the recipe. On the 17th, the kelp soju development agreement (MOU) signed with Wando Geumil Fisheries Cooperative was recognized as an advanced case for promoting seafood consumption, earning a commendation from the Minister of Oceans and Fisheries at the ‘Wando Fisheries Day Ceremony.’

Dashi, Maju will first be released in the Wando region, known for its kelp production, and plans to expand its sales area in the future.

A Bohae Brewery official said, “After continuous research, we are very proud to have developed a product that allows people to enjoy the smooth taste of soju using local ingredients,” adding, “We will continue to consider ways to harmoniously develop together with the local community.”

This content was produced with the assistance of AI translation services.