Ministry of Culture, Sports and Tourism and Korea Tourism Organization Hold Forum on Attracting Visitors Based on Tourism Big Data

'Tourism Big Data Forum' at Myeongdong Community House Masil on the 21st

The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization are seeking ways to attract visitors to regions through 'big data'.

On the afternoon of the 8th, foreign tourists are taking commemorative photos at Gyeongbokgung Palace in Jongno-gu, Seoul. [Image source=Yonhap News]

On the 20th, the Ministry and the Organization announced that they will hold the 'Tourism Big Data Forum' on the 21st at the Myeongdong Community House Masil in Seoul. The theme is 'Strategies for Attracting and Revitalizing Regional Visitors Driven by Data.'

This forum was planned to understand the travel and consumption trends of inbound tourists based on various big data such as credit cards, mobile communications, and tourism products, and to support local governments and the tourism industry in making decisions based on this data.

Choi Byung-jung, Executive Director of Hana Card Data Headquarters, will present foreign visitors' preferred foods by nationality and popular local foods among foreigners based on payment data from top foreign card spending regions (Seoul, Jeju, Busan) and regional tourism hub cities (Gangneung, Jeonju, Mokpo, Andong).

Lee Dong-ok, Head of SKT Data Business Team, will analyze Korean apps frequently used by foreigners by location to show the demand status for regional tourism services and propose directions for service development. Lee Hee-ra, General Manager of Lighthouse Korea, will analyze trends in flight and accommodation searches in the Busan area to predict future demand trends of inbound foreigners and present response strategies.

Dr. Lim Hye-mi from the Korea Tourism Organization will suggest customized tourism solutions applicable to areas with declining populations, and Dr. Ryu Seol-ri will emphasize the importance of Hallyu-linked tourism marketing targeting Southeast Asian females in their teens to thirties who consume K-content. They will also propose directions for improving applications to enhance travel satisfaction by analyzing the usage status of major travel apps before, during, and after Korean visits by inbound foreigners.

After the presentations, a 'Tourism Data Council' composed of local governments, academia, and institution officials will discuss collaboration directions for utilizing tourism data. The council plans to hold quarterly meetings to discuss regional tourism through data utilization and integrated analysis.

Park Jong-taek, Director of Tourism Policy Bureau at the Ministry of Culture, Sports and Tourism, said, "The tourism industry is the sector where the effect of big data utilization is greatest," and added, "We hope that through this forum, local governments and the industry can implement innovative marketing strategies."

This content was produced with the assistance of AI translation services.