KT Adds Netple Advertising Plan to Value-Added Services... "Reflecting Demand"
From the 5th, KT Netple's Additional Services Include Advertising Fees
"To Increase Customer Choice Based on Demand"
Advertising Fee Plan Also Applied to 'TVING Light' for Conversion
KT has added an 'ad-supported plan' option to its Netflix subscription add-on service.
According to industry sources on the 8th, KT has been offering Netflix add-on services including the ad-supported standard plan since the 5th. Netflix's ad-supported standard plan allows users to enjoy OTT at a lower price of 5,500 KRW per month by watching ads. It provides Full HD (1080p) quality and supports up to 2 simultaneous connections.
KT offers Netflix add-on services for customers subscribing to Netflix through KT on 'Genie TV' and 'KT OTT Subscription.' The subscription fee is billed together as an add-on service cost on the telecommunications bill. When subscribing to Netflix's ad-supported plan through KT OTT, customers receive a 500 KRW discount on the subscription fee. Genie TV does not offer any additional discounts. A company representative stated, "We launched the new product to increase customer choice based on demand for the ad-supported plan."
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KT also applied the ad-supported plan to customers using the 'TVING Light' add-on service in line with TVING's ad-supported plan launch date. Customers using the TVING Light add-on service had previously been provided with 4 profiles, 1 simultaneous stream, and a maximum resolution of 720p (HD). With the application of the ad-supported plan, they can now watch TVING with 4 profiles, 3 simultaneous streams, and a maximum resolution of 1080p (FHD).
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