'Art Management' Yoon Young-dal, Chairman of Crown Haitai, Appointed as Chairman of the Mecenat Association

Corporate-Art Bridge Cultural Arts Sponsorship Organization
"Supporting Culture and Arts is Essential for Corporate Survival and Growth"

Yoon Young-dal, Chairman of Crown Haitai Confectionery, has been inaugurated as the 12th President of the Korea Mecenat Association. The Mecenat Association, established in 1994, is a cultural arts sponsorship organization that serves as a bridge between businesses and the arts to contribute to the balanced development of the economy and culture and arts.

Yoon Young-dal, chairman of Crown Haitai Confectionery, who was inaugurated as the 12th president of the Korea Mecenat Association, is holding a bouquet and posing for a commemorative photo at the association's board meeting and regular general meeting held on the 20th at the Western Chosun Seoul in Jung-gu, Seoul.
[Photo by Crown Haitai Confectionery]

According to related industries on the 21st, the Korea Mecenat Association, celebrating its 30th anniversary this year, held its 2024 regular general meeting the day before at The Westin Chosun Seoul in Jung-gu, Seoul, and elected Chairman Yoon as the new president of the association. Chairman Yoon, who has served as the association’s vice president since 2012, will serve as president for three years starting this year. He expressed his ambition, saying, "On the occasion of the 30th anniversary of the founding, I will do my best so that the Korea Mecenat Association can contribute more and develop as a representative cultural arts sponsorship organization in Korea."

Chairman Yoon is a businessman who first advocated 'Art Management,' which adopts culture and arts as a corporate management strategy. For more than 20 years, he has focused on supporting traditional Korean music (gugak), sculpture, and poetry, learning these arts himself with employees and conveying the beauty of culture and arts to customers.

Specifically, he has devoted himself to the development of traditional gugak and the expansion of the sculpture field. In 2007, he founded and has operated 'Rak-eum Gugakdan,' a gugak orchestra, as the first private company to do so, and has also been working to discover talented gugak prodigies through the 'Youngjae Haneum (Gugak) Association.' Since 2008, he has held the 'Daeboreum Master Exhibition' featuring top gugak masters, and since 2004, he has annually presented 'Changsinje,' the largest gugak performance in Korea.

In the field of sculpture, he has supported the popularization of Korean sculpture by serving as the organizing chairman of the Seoul Open Art Fair and the Seoul International Sculpture Festa. At Songchu Art Valley in Yangju, Gyeonggi Province, he operates a residency program and Asia’s largest sculpture studio, supporting sculptors’ creative activities. Additionally, since 2020, he has been holding the world’s largest outdoor sculpture exhibition along the Han River to help Korean sculptors advance globally.

Chairman Yoon said, "There is no company without customers, and supporting culture and arts is not a choice but a necessity to make all customers happy," adding, "I will actively work to inform more companies that culture and arts must flourish for customers to be happier and companies to develop further, and to accompany them on this journey."

This content was produced with the assistance of AI translation services.