Convenience Store 'Yeontan Bread' Sold 3.7 Units per Minute in Bundang... CU Teams Up with Famous Bakery for a 'Storm'

Over 70,000 Sold in Just 2 Weeks
Collaboration with Local Famous Bakery

CU, a convenience store operated by BGF Retail, revealed that its newly launched ‘Original Yeontan Bread’ has been selling at a rate of 3.7 pieces per minute this month. CU plans to strengthen its role as a 'dessert edit shop' in consideration of the growing popularity of differentiated desserts.

CU announced on the 21st that 4,000 units of ‘Original Yeontan Bread’ were sold within just one day of its release, and 30,000 units were sold within a week. Especially, as time passes, word of mouth has increased the order volume. Currently, after about two weeks since its launch, the cumulative sales have already exceeded 70,000 units. This translates to approximately 5,430 units sold daily, 226.4 units per hour, and a rapid pace of 3.7 units per minute.

CU’s Original Yeontan Bread is a differentiated dessert developed in collaboration with the locally renowned bakery ‘1983 Bread,’ which patented the bread mold shaped like a yeontan (charcoal briquette). The product features a charming mini size yeontan shape that was previously unseen in convenience stores. Additionally, the bread sheet is made black with squid ink and filled with custard cream, distinguishing it in both taste and appearance.

In fact, Original Yeontan Bread has been selected as a recommended product by famous YouTubers, and word of mouth among the MZ generation has sparked a continuous relay of tasting reviews on social media. Thanks to its popularity, the online buzz volume for CU’s differentiated products is also the highest.

CU’s differentiated products, launched in collaboration with well-known local bakeries, have consistently gained high popularity. Last year, the bread pudding released with the famous Yeonnam-dong bakery ‘Cocorocara’ and last month’s Mont Blanc Danish, based on the recipe of master baker Song Young-kwang, attracted great interest among customers eager to try new products bearing the names of popular bakeries. Partner companies are expanding their sales channels nationwide, and CU aims to strengthen its role as a ‘dessert edit shop’ that attracts customers with high-quality products.

Park Min-su, MD of the Snack Food Team at BGF Retail, said, “CU has earned a reputation as a dessert hotspot over the years, enhancing brand competitiveness with differentiated menus and high-quality desserts. As the dessert market establishes itself as a core product category in convenience stores and continues steady growth annually, CU will continue to strive to make special products more accessible to customers.”

This content was produced with the assistance of AI translation services.