Best Seller

[2024 Asia Fund Awards] Four Best Sellers Selected for High Consumer Satisfaction View original image

At the 15th annual '2024 Asia Fund Awards,' Samsung Securities, Korea Investment & Securities, KB Securities, and NH Investment & Securities were named among the best-selling companies.


Samsung Securities' consumer protection system prioritizes preventing customer harm throughout all processes, from product development to post-sale. During the development phase, they review potential risks and conduct a semi-annual new product satisfaction monitoring survey to incorporate customer feedback. In the sales phase, strict standards are applied to prevent incomplete sales.


Korea Investment & Securities continuously supplies customer-centric financial investment products and leads global innovative growth. In particular, by securing competitively strong funds, they enhance the stability and profitability of customer asset management. Based on this, the balance of individual customer financial products surpassed 50 trillion KRW for the first time in the securities industry.


KB Securities has made efforts to improve financial consumer satisfaction by continuously reforming its product management system and supplying products with diverse strategies to expand investment opportunities and protect financial consumers. Even in a challenging stock market environment with increased volatility, they provided a variety of portfolios.



NH Investment & Securities consistently offered financial product strategies to help customers explore investment methods during difficult times. They revamped the mobile trading system interface to assist customers in making investment decisions and improved related screens to make investment content more accessible.


This content was produced with the assistance of AI translation services.

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