Faster New Semester Schedule... "Prepare Your School Bag Early on Lotte ON"

Backpack Sales Up 40% Compared to Last Week
'New Semester Backpack Sale' Runs Until the 4th of Next Month
Up to 25% Off on Backpacks and Kids' Fashion

Lotte On, operated by Lotte Shopping, announced on the 5th that it will hold the 'New Semester Backpack Sale' until the 4th of next month in line with the faster new semester preparation trend.

According to Lotte On, with January graduation ceremonies becoming the trend, the timing for new semester preparations is also moving earlier. Previously, it was common to have winter vacation starting in January and graduation ceremonies in February, but schools that hold January graduation ceremonies along with winter vacation and start the new semester immediately in March are gradually increasing. As a result, the timing for graduation gifts and new semester preparations has advanced, leading to backpack sales moving up to the first week of January.

Looking at Lotte On's performance in the infant and children's category, backpack sales accounted for about 30% of total infant and children's sales in the first week of January last year. Backpack sales from December 28 last year to January 3 this year also increased by about 40% compared to the previous week, indicating that more customers are preparing for the new semester.

In line with the trend, Lotte On has moved up the timing of the 'New Semester Backpack Sale' event. Starting from January 1 this year, Lotte On is offering discounts on new semester preparation items until the 4th of next month. During the event period, infant and children's backpacks, fashion items, student furniture, toys, and other products for new semester preparation will be sold at up to 25% off, with an additional up to 10% instant card discount. Major infant and children's brands such as Daks Kids, Beanpole Kids, New Balance Kids, and MLB Kids are participating in this event.

Kim Chang-su, head of the infant and children's department at Lotte On, said, "As January graduations increase, the timing for sales growth of backpacks and related items for graduation gifts and new semester preparations is also moving earlier, so we prepared the 'New Semester Backpack Sale' event ahead of schedule. Since the purchase timing for backpacks has advanced, popular and new products may sell out early, so we hope customers prepare for the new semester early at the Lotte On New Semester Backpack Sale."

Lotte ON New Semester Backpack Sale.
[Photo by Lotte ON]

This content was produced with the assistance of AI translation services.