Choi Woo-hyung, CEO of K Bank, "Let's Become a Bank Trusted by Customers"

Emphasizing 'Customer' in the First Communication Meeting After Inauguration

Choi Woo-hyung, CEO of K Bank, emphasized on the 4th during a communication meeting with employees, "Let's provide customers with differentiated products and services." He also stated that this year, the focus will be on soundness, win-win finance, and securing a tech foundation.

CEO Choi was appointed through the shareholders' meeting at the end of last year and officially began his term earlier this year. The meeting held on this day was the first since his inauguration. He delivered an inaugural speech outlining his management vision and specific plans, and during the one-hour Q&A session, he personally answered all employee questions.

In his inaugural speech, he repeatedly emphasized customers and presented the vision of "K Bank in daily life" and "Innovative Investment Hub K Bank" to achieve this.

At the K Bank employee communication meeting held on the 4th, Choi Woo-hyung, CEO of K Bank (right), is answering questions from employees. [Photo by K Bank]

"K Bank in daily life" is a bank that uses AI (artificial intelligence), big data, and other technologies to understand customer needs, propose new products and services at the optimal time, and make them easy to use. "Innovative Investment Hub K Bank" is a bank where customers can invest not only in traditional financial products such as stocks and bonds through various partnerships but also in products based on cryptocurrencies, artworks, resell, music rights, and fractional investments.

CEO Choi also emphasized strengthening soundness, securing customer trust through fulfilling social responsibilities, and innovating customer experience based on technology. He announced plans to diversify the loan portfolio focusing on safe assets and to drastically improve soundness by reorganizing risk systems such as advancing credit evaluation models.

He urged continuous efforts in lending to low- and medium-credit borrowers and maximizing the effectiveness of the "Banking Sector Livelihood Finance Support Plan" currently being prepared for self-employed and small business owners to practice win-win finance.

CEO Choi said, "Although the situation will not be easy, if we combine everyone's strength and will, our leap forward toward customers will succeed," adding, "To this end, I will listen to the ideas of members and think together about ways to implement them."

This content was produced with the assistance of AI translation services.