Hyundai Green Food Partners with Yonsei University to Develop 'Senior Specialty Foods'

Hyundai Green Food Signs MOU with Yonsei University College of Dentistry for
'Senior Specialized Care Food Development'

Hyundai Green Food is partnering with Yonsei University College of Dentistry to jointly develop senior-specialized care foods, such as softened meals, for elderly people with weak teeth.

Hyundai Green Food, a comprehensive food company affiliated with Hyundai Department Store Group, announced on the 4th that it has signed a Memorandum of Understanding (MOU) with Yonsei University College of Dentistry for the development of senior-specialized care foods.

Kim Hae-gon, Executive Director and Head of Strategic Planning at Hyundai Green Food (left), and Lee Ki-jun, Dean of Yonsei University College of Dentistry, are posing for a commemorative photo at the signing ceremony held at Yonsei University in Seodaemun-gu, Seoul.
[Photo by Hyundai Green Food]

Under this agreement, both parties plan to establish a close cooperative relationship in areas including ▲development of senior-specialized care foods such as softened meals ▲promotion of clinical research for care food development ▲joint marketing to expand the base of senior food products.

A Hyundai Green Food official said, "We expect this collaboration to contribute to breaking the vicious cycle where nutritional imbalance worsens dental and gum health, leading to delayed dental treatments such as implants, which in turn causes difficulties in food intake and further health deterioration."

Previously, Hyundai Green Food launched Korea’s first softened meal care food brand, 'Greeting Soft,' in 2017. In 2021, it introduced ‘Soft Protein,’ a specialized care food product line of softened meals for the elderly, currently selling about 16 varieties.

Through this collaboration, Hyundai Green Food plans to further enhance its expertise in care foods by subdividing the stages of softened meals according to customers’ dental health conditions, based on professional dental technology.

Kim Haegon, Executive Director of Strategy Planning at Hyundai Green Food, said, “For the elderly, nutritionally balanced meals are very important, but reduced chewing ability can make proper nutrition intake more difficult. This agreement will enable us to establish a professional and systematic system for research and development of senior-specialized foods such as softened meals.”

This content was produced with the assistance of AI translation services.