Lotte Duty Free, Small Business Win-Win Project 'Cheerups' Plaque Ceremony

Support for Multilingual Menu Creation and More

Lotte Duty Free announced on the 19th that it held a plaque ceremony to conclude the 3rd support project of the small business win-win cooperation project 'CHEERUPS'.

The plaque ceremony held on the afternoon of the 17th in Nam-gu, Busan was attended by Lee Jong-min, Head of Lotte Duty Free Busan Branch; Kim Hak-yoon, Head of Small Business Support Division, Busan Metropolitan City; Oh Ji-hwan, Head of Industry Promotion Division, Busan Economic Promotion Agency; and small business owner Won Seong-hwan of 'Dada Udon', along with related organization officials.

On the 18th, Lotte Duty Free held a plaque ceremony in front of a small business store in Busan participating in the third phase of the ‘Cheerups’ project, a win-win cooperation initiative for small business owners. From left to right: Oh Ji-hwan, Head of Industrial Promotion Support Group at Busan Economic Promotion Agency (first on the left), Lee Jong-min, Manager of Lotte Duty Free Busan Branch (second on the left), Kim Hak-yoon, Head of Small Business Support Division at Busan Metropolitan City (fourth on the left), and Won Seong-hwan, Representative of Dada U-dong Small Business (first on the right).
[Photo by Lotte Duty Free]

The CHEERUPS project is a win-win activity started by Lotte Duty Free in 2018 to help small business owners facing difficulties and contribute to revitalizing local commercial districts. So far, restaurants located in representative tourist destinations in South Korea such as Myeongdong in Seoul and Incheon have been selected to receive marketing consulting and rebranding support, including replacing outdated facilities and fixtures. This year, a business agreement was signed with Busan Metropolitan City and the Busan Economic Promotion Agency in July, and 15 small business owners who have operated stores in Busan for more than 10 years were selected to undergo renewal for about five months.

To enhance the convenience of foreign tourists visiting Busan, digital transformation was focused on, including the production of digital multilingual menus. Live shows using online and offline channels and social media (SNS) marketing were carried out, resulting in a 110% increase in the average monthly visits on Naver Place. In addition, 15 university student supporters called 'Cheer Love' from the Busan area were selected and matched one-on-one with a small business owner to carry out online marketing such as creating SNS content.

Won Seong-hwan, the small business owner of Dada Udon who participated in CHEERUPS 3rd term, said, "During the customized consulting process, the number of customers visiting the store noticeably increased, resulting in a sales increase effect." He added, "Especially, the digital transformation and the production of multilingual menus were very helpful in responding to foreign tourists."

Lee Jong-min, Head of Lotte Duty Free Busan Branch, said, "I hope that many domestic and foreign tourists will visit the attractive alleys of Busan and the stores operated by artisans through this CHEERUPS project." He added, "Lotte Duty Free Busan Branch will continue various activities that can coexist and develop with the Busan local community."

This content was produced with the assistance of AI translation services.