Hana Tour Wins 'Prime Minister's Award' at Korea Brand Awards

Leading Change and Innovation in the Travel Industry
Recognized for Customer-Centric Management

Hana Tour announced on the 14th that it received the Prime Minister's Award, the highest honor, at the '25th Korea Brand Awards.'

Yang Seonghoe, Head of Customer Experience at Hana Tour (left), is taking a commemorative photo with Lee Jaeseok, Director of Engineering Design at the Ministry of Trade, Industry and Energy, after receiving the Prime Minister's Award at the 2023 Korea Brand Awards.
[Photo by Hana Tour]

Hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Institute for Industrial Policy Studies, the Korea Brand Awards is the most prestigious government award system in the brand sector in Korea. It recognizes outstanding companies, institutions, and local governments that have enhanced industrial competitiveness through creative brand management and contributed to national economic development.

Hana Tour has renewed its brand identity for brand transformation and resurgence, expanding its existing brand operation organization into the Customer Experience Headquarters to create a customer-centric brand. In particular, it was highly evaluated for introducing 'Hana Pack 2.0,' which focuses on customer satisfaction and the essence of travel by including customer-centered accommodations and meals while excluding shopping tourism, thereby striving to enhance customer value and rights.

A Hana Tour official stated, "We will prioritize customer satisfaction and make efforts to expand application (app) services and strengthen product competitiveness."

This content was produced with the assistance of AI translation services.