Seven Eleven launches ‘Berry Sweet Strawberry Sand’ filled with fresh strawberries

Seven Eleven announced on the 5th that it will launch the newly created ‘Berry Sweet Strawberry Sand,’ made with fresh strawberries sourced directly from production areas, starting from the 8th.

This season’s Berry Sweet Strawberry Sand from Seven Eleven features high-quality Seolhyang strawberries, known for their large size and sweet taste, directly sourced from famous domestic strawberry production areas such as Goryeong in Gyeongsangbuk-do, based on a business agreement with Gyeongbuk Province. This has further upgraded the freshness and quality of the strawberries. In particular, Seven Eleven predicted the amount of strawberries to be used in the strawberry sandwiches early this year and has been carefully selecting production areas since last August to negotiate the supply of strawberries with the best quality.

Using raw materials from Maeil Dairies, the cream, which pairs perfectly with strawberries, has also been improved in quality. Considering that not only taste but also appearance for social media (SNS) photo certification is an important factor, plant-based cream with a rich, savory flavor and a firm, chewy texture was utilized.

When used for light home parties or snacks, the cut surface does not crumble and maintains its original appearance for a long time. The chewy cream is filled with plenty of condensed milk to add sweetness, achieving a golden ratio with the fresh strawberries.

Since 2016, Seven Eleven has been releasing sandwiches using Seolhyang strawberries every year and operates them until March of the following year. Each release has received a good response, ranking first in the sandwich category, and from December last year to March this year, sales of strawberry sandwiches increased by 40% compared to the same period last year, doubling since 2016.

In addition, Seven Eleven plans to specially and exclusively sell the Master Strawberry Sandwich using Geochang Seolhyang strawberries from Master Ryu Ji-bong, Korea’s top agricultural technology master, in the Yeongho and Nam regions.

Yoo Eun-mi, the MD in charge of sandwiches at Seven Eleven, said, “We will continue to actively introduce fresh raw materials through collaboration with various local governments and excellent agricultural production areas to launch differentiated products unique to Seven Eleven that customers can trust and enjoy.”

This content was produced with the assistance of AI translation services.