Titleist 'No.1 in Usage Rate and Winning Rate'

Global Major Tour Golf Ball Records
Usage and Winning Rates of 9 Tours at 70%
PGA Tour 75 Consecutive Years as No.1 in Usage Rate

'Usage rate and winning rate 70%.'

Titleist has firmly maintained its position as 'Number 1' across nine major tours worldwide this year. In particular, on the PGA Tour, it has held the title of the number one golf ball for an impressive 75 consecutive years since 1949. As of the end of November, Titleist's Pro V1 and Pro V1x have been chosen a total of 23,998 times, with an average usage rate of 70%. The winning rate is also an average of 70%, an astonishing achievement that is seven times higher than the second-ranked brand (10%).

Titleist has also gained explosive popularity in domestic tours. On the Korean Professional Golfers' Association (KPGA) Korean Tour, it was selected 1,931 times out of 2,897, resulting in a usage rate of 67%. Thanks to the performances of players such as Go Guntaek, Heo Inhoe, Shin Sanghoon, Im Sungjae, and Park Sanghyun, the winning rate reaches 73%. On the Korean Ladies Professional Golf Association (KLPGA) Tour, it recorded a usage rate of 67% and a winning rate of 88%, the highest winning rate among major tours.

From the product development stage to completion, Titleist incorporates player feedback at every step. Before product launch, prototypes are first produced and provided to tour players through a 'tour seeding' process. Additionally, the R&D team, consisting of about 80 members including chemical engineers, golf ball experts, mathematicians, materials scientists, and aerodynamic physicists, boasts relentless research and thorough quality control technology.

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