Market Kurly Launches 'Hanwoo Sirloin Preference Set'

Kurly announced on the 28th that it will launch the ‘Hanwoo Sirloin Preference Set,’ allowing customers to enjoy the diverse flavors of sirloin, the most popular beef cut among Koreans.

This set carefully selects four parts of 1+ grade Hanwoo sirloin, prepared in limited quantities for grilling to fully appreciate the meat's flavor. It includes flower sirloin and chewy loin sirloin with marbling, the beautifully marbled chuck flap tail, and shrimp meat, which is difficult to taste as only 1kg comes from one Hanwoo cow, all packed in one set. It was first released to Members and Friends-level Lovers customers and will be available to all customers starting from the 4th of next month.

Sirloin, widely distributed from the cow’s neck to the waist, varies in marbling and meat aroma depending on the location. The thickness has been carefully adjusted to allow customers to enjoy the fun of comparing the different tastes and textures of each part. Flower sirloin, mainly eaten as steak, is cut the thickest; loin sirloin and tender shrimp meat, where chewiness and softness are important, are cut to medium thickness; and chuck flap tail, which has dense marbling and the richest flavor, is processed the thinnest.

A guide to enjoy the set more deliciously is also included. Through a quiz, customers can learn about the location of the sirloin and the names of each part. The positions of the four parts included in the set are intuitively introduced with illustrations. The suggested order to enjoy the sampler at its best is also provided. Information on the best cooking methods and grilling techniques for each part is included as well.

The ‘Hanwoo Sirloin Preference Set’ is the 12th preference set introduced by Market Kurly. Since November last year, Market Kurly has offered opportunities to experience various flavors and varieties, ranging from fruits like apples, peaches, and strawberries to meats such as pork, coffee, sesame oil and perilla oil, bread, and Makgeolli.

A Kurly representative said, “To let customers experience the diverse flavors of Hanwoo, Market Kurly has been selling Hanwoo cuts in detailed portions,” adding, “We hope customers will discover new tastes and preferences of Hanwoo sirloin through the Hanwoo Sirloin Preference Set prepared this time.”

This content was produced with the assistance of AI translation services.