"2600 Won per Serving is Enough" Cost-Effective Diet Meals Popular... Korean Convenience Stores Also in Spotlight

Sharing Low-Cost, High-Efficiency Diet Plans on TikTok and More
Korean Convenience Store Content Also Draws Attention... "Healthy Diet Meals"

Low-cost, high-efficiency diet plans are gaining popularity among social network (SNS) influencers.

Recently popular low-cost, high-efficiency diet meal content on TikTok
[Image source=TikTok capture]

Recently, the New York Post introduced the lunch diet of influencer Emma Logdon (23), who successfully lost about 40 kg. According to the report, Logdon manages her weight through a protein-rich, high-efficiency diet.

In a video posted on her TikTok account, Logdon revealed a diet consisting of 3/4 cup of white rice, 1/3 cup of microwaved peas, 110g of chicken, mashed avocado, and a fried egg.

She emphasized, "My meal costs about $2 (approximately 2,600 KRW) per serving," adding, "These days, you can't even get a meal for $2 at a fast-food restaurant."

As high inflation continues, content from influencers like Logdon, who focus on low-cost, high-efficiency diet plans, is trending on SNS. They generally share diets centered around vegetable meals that provide a feeling of fullness.

Recently popular low-cost, high-efficiency diet meal content on TikTok
[Image source=TikTok capture]

The number of videos tagged with the hashtag ‘budgetmeal,’ meaning low-cost meals, on TikTok exceeds 336 million. Videos tagged with ‘budgetdiet,’ meaning low-cost diets, also number over 920,000.

Among these, a video of a foreigner eating low-calorie food at a Korean convenience store has attracted attention. The video received more than 100 comments and drew significant interest.

This TikTok user, who appears to be a foreigner staying in Korea, posted a video of purchasing and eating low-calorie ramen, soft-boiled eggs, and zero-calorie drinks at a Korean convenience store. He said, "I am enjoying healthy diet ramen," and added, "One ramen has only 100 kcal."

Following the recent global interest in K-pop and K-beauty, overseas attention to K-food such as kimchi and ramen is rising, making Korean convenience stores a new hotspot.

CU convenience store’s overseas outlets have surpassed 500 locations. CU has composed 50% of its products with Korean goods and plans to further expand its global store network next year, also using it as a distribution channel for exporting its private brand (PB) products.

This content was produced with the assistance of AI translation services.