"Various Flavors in One Bag"... Orion Launches Small Packs of 'My Gummy' and 'Wang Kkumtul-i'

Variety Pack 2 Types Released

Orion announced on the 23rd that it has launched two types of variety packs of 'My Gummy' and 'Wang Kkumtul-i,' which enhance eating convenience through small packaging.

Orion My Gummy Wang Kkumtul-i Variety Pack 2 Types
[Photo by Orion]

The My Gummy variety pack reflects consumer feedback wanting to enjoy various flavors simultaneously, containing pineapple flavor along with the existing grape, green grape, and peach flavors in one bag. The Wang Kkumtul-i variety pack strengthens the 'fun' concept by randomly including cola or yogurt-flavored Wang Kkumtul-i in each small package, along with orange and peach-flavored mini Kkumtul-i. The package contains 25 individually wrapped jellies, making it convenient to eat and ideal for sharing without burden among children’s snacks, family, or friends, the company explained.

Previously, since launching My Gummy in 1992, Orion has led the domestic and international jelly market by introducing Wang Kkumtul-i, My Gummy Almeong-i series, and others. The Almeong-i series surpassed 30 million cumulative sales domestically within two years of its launch. In China and Vietnam, the products are marketed under local names 'Guozi Guoxin' and 'Boom Jelly,' respectively, competing with global products. Recently, Orion established a jelly production line in Russia and plans to sell under the local name 'Jelly Boy.'

An Orion official stated, "By releasing the steady sellers My Gummy and Wang Kkumtul-i in small packaging units, we have enhanced not only eating convenience but also taste and fun elements, so we expect them to attract attention as snacks for daycare centers, academies, and office pantries."

This content was produced with the assistance of AI translation services.