Shinsegae Food Launches Frozen Ready Meal 'Hotel Collection Hanwoo Guktang'

5 Types of Frozen Soups Including Gomtang, Miyeokguk, Muguk, and Yukgaejang
Long-Term Freshness Preservation Boosts Popularity

Shinsegae Food announced on the 16th that it has launched the 'Hotel Collection' Hanwoo Soup 5-piece set, focusing on the fact that many consumers purchase frozen soup and stew products to store and enjoy later.

Shinsegae Food Hotel Collection Hanwoo Beef Soup Set of 5 [Photo by Shinsegae Food]

The Hotel Collection Hanwoo Soup 5-piece set includes 'Hanwoo Beef Bone Meat Soup', 'Hanwoo Clear Beef Meat Soup', 'Hanwoo Seaweed Soup', 'Hanwoo Beef Radish Soup', and 'Hanwoo Yukgaejang'. Made entirely from 100% Hanwoo beef, from the broth to the ingredients, it features a rich beef aroma and a clear, deep soup flavor. The product is easy to prepare, as it can be completed by simply boiling it in a pot with water for 20 minutes without opening the package.

According to Shinsegae Food, the six types of frozen soups and stews under the 'Hotel Collection', first introduced in July this year, have shown a monthly sales growth rate of 27% since their launch, surpassing a cumulative sales volume of 100,000 units within three months.

The company analyzed that the popularity of these frozen soup and stew convenience foods is due to the minimal processing compared to room temperature or refrigerated soups and stews, and the rapid freezing process that allows consumers to fully enjoy the original taste and texture of the ingredients.

Shinsegae Food will offer a 30% discount on the new products at SSG.com in celebration of 'SSG Day', which involves all affiliates of the Shinsegae Group, until the 19th. Additionally, an event will be held where the first 500 customers who purchase the products during the event period will receive a free 'Hotel Collection Hanwoo Beef Bone Samgyetang'.

A Shinsegae Food representative stated, "In a situation where dining out prices and ingredient costs are increasing, we will continue to expand our premium frozen soup and stew home meal replacement lineup that allows consumers to conveniently enjoy the same taste and care as they would at specialty restaurants or at home."

This content was produced with the assistance of AI translation services.