Acuvue Unveils New Digital Ad for Oasis One-Day

Global iHealthcare company Johnson & Johnson Vision Korea's contact lens brand Acuvue has released a new digital advertisement for its comfortable contact lenses designed for digital environments, 'Acuvue Oasys One Day.'

Acuvue planned this new advertisement to promote 'Acuvue Oasys One Day,' contact lenses for consumers who experience discomfort due to dry eyes caused by prolonged exposure to digital environments such as smartphones and laptops.

The advertisement video features the concept of the 'Acuvue Tear Lab,' highlighting the unique advantages of Hydraluxe technology that protects tears. It also shows a character who suffers from eye fatigue throughout the day in a digital environment searching for 'digital environment contact lenses' and wearing the product, emphasizing the message that Acuvue Oasys One Day provides comfort for digital life.

The 'Acuvue Oasys One Day' featured in the advertisement is a contact lens designed considering the modern lifestyle of people who do not blink frequently due to prolonged digital screen exposure.

Meanwhile, Acuvue's core technology, 'Hydraluxe,' maintains tears inside the eyes and reduces evaporation to provide lasting moisture throughout the day. It contains moisturizing agents similar to natural tears, stabilizing the natural tear film and offering comfort even during long hours of wear.

Manager Jeonghyun Ko of the Acuvue Marketing Team at Johnson & Johnson Vision Korea said, “We planned this digital advertisement to effectively communicate the technology of Acuvue Oasys One Day, which can help consumers troubled by dry eyes and fatigue caused by prolonged exposure to digital environments.” He added, “We hope this new advertisement video conveys the importance of choosing moist and comfortable contact lenses for digital life to many consumers.”

This content was produced with the assistance of AI translation services.