HiteJinro Launches 'La Miable', a Premium Champagne with 160 Years of Tradition

Level 3 Certification for Eco-Friendly Grape Cultivation by French Ministry of Agriculture
Eliade Grand Cru Extra Brut 2014, Limited Release of 60 Bottles in Korea

HiteJinro announced on the 27th that it will launch three types of ‘Lamiable,’ the representative champagne house of ‘Tour-sur-Marne,’ an excellent champagne village certified by the French government.

The French government recognizes 17 out of 324 villages in the Champagne region with excellent vineyards and champagne production as ‘Grand Cru.’ Lamiable is included in the Champagne Grand Cru Association (L’association des Grands Crus), which only allows one representative producer from each certified village, producing premium champagnes that are not only of excellent quality but also rare.

Lamiable is a small-scale champagne house that has been operating since 1859, producing a total of 55,000 bottles annually from grapes cultivated on 5.7 hectares (about 17,000 pyeong). In particular, after managing its vineyards organically for over 20 years, it received the highest level 3 certification of HVE (High Environmental Value), an agricultural certification supervised by the French Ministry of Agriculture. Additionally, it obtained the VDC (Sustainable Viticulture Certification) introduced by the Champagne Committee, establishing itself as a house producing outstanding quality champagne.

Using only grapes cultivated directly, Lamiable’s champagnes reflect the delicate terroir of the region in their taste and aroma. The signature champagne being launched this time, ‘Lamiable, Heliades Grand Crus Extra Brut 2014,’ is blended with 80% Chardonnay and 20% Pinot Noir, offering a variety of aromatic scents from melon to peach blossom. Only 1,500 bottles are produced annually, with a limited release of 60 bottles in Korea.

‘Lamiable, Terre d’Etroiles Grand Cru Brut’ is blended with 60% Pinot Noir and 40% Chardonnay, featuring a rich sweet fruit flavor. It pairs well with light and delicate dishes, making it perfect as an aperitif.

The three types of Lamiable will be sold at Hyundai Department Store (Mokdong, Cheonho, Pangyo, Mia, Sinchon branches), Hyundai Premium Outlet Songdo branch, Shinsegae Department Store (Main and Gangnam branches), and wine shops.

This content was produced with the assistance of AI translation services.