"Hastily Investing 1 Trillion Won Annually... Apple Develops Generative AI"

"Surprised by Competitor at the End of Last Year"
Plans to Integrate with Siri Next Year

iPhone manufacturer Apple plans to invest $1 billion annually (approximately 1.35 trillion KRW) to integrate generative artificial intelligence (AI) like Chat GPT into its own products as early as next year.

[Image source=Yonhap News]

According to major foreign media including the US financial outlet CNBC on the 23rd (local time), Apple intends to invest $1 billion annually to secure related technologies in order to catch up with competitors such as Google, Microsoft (MS), and Amazon, who have already introduced products and services applying generative AI.

The foreign media explained, "At the end of last year, Apple’s management was 'caught off guard' by the sudden industry interest in generative AI," adding, "To make up for lost time, Apple has been hastily developing products incorporating generative AI since the end of last year."

In August, Apple CEO Tim Cook also stated, "Apple has been working on AI development for years."

Until now, Apple has used AI for photo or text editing but has not released generative AI like OpenAI’s Chat GPT.

However, it is reported that Apple has its own large language model (LLM) called 'Ajax' developed through years of research, and has built an internal chatbot service named 'Apple GPT.'

Foreign media estimate that generative AI could be integrated into Siri as early as next year. Siri made a significant impact when it was first launched in 2011 but has not made major progress since then.

Apple is first exploring ways to embed generative AI into its AI voice assistant Siri and Messages to enable responses to user queries.

It is also known to be considering integrating generative AI into the new operating system iOS 18, which will be released with next year’s iPhone, as well as incorporating it into apps like Apple Music.

In addition to products, Apple plans to introduce LLM services through the cloud like its competitors and is exploring ways to support developers by integrating these into Apple’s development tool, Xcode.

This content was produced with the assistance of AI translation services.