Chuseok Korean Movie Cried, '30 Days' Laughed... Surpassed Break-Even Point
Weekend (October 20-22) Box Office
The romantic comedy film "30il" starring actors Kang Ha-neul and Jung So-min walked the box office alone over the weekend. Despite the poor performance of three major Korean films released during the Chuseok holiday, "30il" has consistently held the top spot at the box office since its release and has surpassed the break-even point.
According to the Korea Film Council's integrated ticket sales network on the 23rd, "30il" (directed by Nam Dae-jung) attracted 246,959 viewers over the three days of last weekend (20th-22nd), securing the number one position at the box office. Its revenue share was 40.3%. Since its release on the 3rd, the film has surpassed a cumulative audience of 1,595,840.
According to the distributor, as of 7 a.m. on this day, "30il" has gathered a cumulative audience of 1,601,777, surpassing the break-even point of 1.6 million viewers. It is the fourth Korean film released this year to exceed the break-even point, following "The Outlaws 3" (directed by Lee Sang-yong), "Smugglers" (directed by Ryu Seung-wan), and "Sleep" (directed by Yoo Jae-sun).
On the 27th of last month, three large-scale Korean films?"Dr. Cheon’s Exorcism Research Institute: The Secret of Snow Scenery," "1947 Boston," and "Spider's Web"?were released simultaneously during the Chuseok golden holiday but failed to gain word of mouth, resulting in a rapid decline in audience numbers and making it difficult to surpass the break-even point. In contrast, "30il," released a week later, received a positive response and maintained the top spot at the weekend box office for three consecutive weeks.
In second place was Martin Scorsese’s new film "Flower Killing Moon," which attracted 56,248 viewers.
The horror film "Exorcist: The Believer" drew 43,163 viewers, ranking third, while the noir film "Hwalan" (directed by Kim Chang-hoon), starring actor Song Joong-ki, attracted 35,389 viewers and took fourth place.
Fifth place went to "The Expendables 4," sixth to "Blue Giant," and seventh to "Dr. Cheon’s Exorcism Research Institute: The Secret of Snow Scenery."
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The total number of moviegoers who visited theaters last weekend was counted at 609,439.
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