Kia Presents EV9 to Tennis Legend Rafael Nadal

Provided to Ambassador Nadal to Commemorate Local Launch in Europe

Kia announced on the 19th that it handed over the flagship electric sport utility vehicle (SUV) EV9 to Rafael Nadal, the world-renowned tennis star and the brand's global ambassador, to commemorate the EV9's launch in Europe.

On the 18th (local time), a handover ceremony was held at the IFEMA Convention Center in Madrid, Spain, attended by Kia officials, overseas media, and influencers. Nadal was provided with the EV9 GT-Line model.

Rafael Nadal is taking a commemorative photo with the Kia EV9 at the vehicle handover ceremony held on the 18th (local time) at the IFEMA Convention Center in Madrid, Spain.
[Photo by Kia]

Since 2004, Nadal has maintained an official sponsorship partnership with Kia. This marks the 19th year of their collaboration, with the partnership extended through 2025. Kia previously provided the EV6 GT-Line in October 2021.

The company designed this handover event under the concept of ‘The Icon (#TheIcon)’, inspired by the commonalities between the EV9, a key model in Europe’s electrification transition and a pioneer in the large EV market, and Nadal, the ‘icon of tennis’.

Rafael Nadal is taking a commemorative photo with the Kia EV9 at the vehicle handover ceremony held on the 18th (local time) at the IFEMA Convention Center in Madrid, Spain.
[Photo by Kia]

Rafael Nadal said, “Through the 19 years of partnership with Kia, I have gained much inspiration, and today, with the Kia EV9 and The Icon court, I was able to experience the amazing realization of turning imagination into reality once again.” He added, “I look forward to the journey ahead with the EV9 and Kia.”

Ryu Chang-seung, Executive Vice President and Head of Kia Customer Experience Division, said, “We have been accompanying Rafael Nadal, who constantly inspires through his movements on the tennis court, for 19 years. We are pleased to personally deliver Kia’s flagship electric vehicle, the EV9, to the icon on the court, Rafael Nadal.”

This content was produced with the assistance of AI translation services.