The Secret Behind the Top 9 Complexes with the Highest First-Priority Subscription Competition Rates... 'Chopumah'

More than Half of Apartment Buyers in August Were in Their 30s and 40s
'Chopumba' Remains Strong in the Sales Market

This year, the apartment sales market is being led by people in their 30s and 40s, making 'Chopuma'?apartment complexes with elementary schools within their premises?popular. Since many in their 30s and 40s have young school-age children and a high rate of dual-income households, the presence of an elementary school within the complex has become a top priority when purchasing an apartment, leading to a stronger preference for Chopuma this year.

[Image source=Yonhap News]

According to Real Estate R114 on the 18th, among the nationwide pre-sale complexes this year, the top 9 places with the highest competition rates for first-priority subscription accounts (as of the 11th) were found to have elementary schools within a 500-meter radius. In the real estate industry, an elementary school within 500 meters of a complex is generally considered Chopuma.

The apartment complex with the highest first-priority subscription competition rate this year, Cheongnyangni Lotte Castle High Luce, is within walking distance of Samyuk Elementary School, and Yeongdeungpo Xi Dignity is also a Chopuma with Dangjung Elementary School nearby. Yongsan Hoban Summit Edition has Hangang Elementary School, and ePyeonhansesang Dapsimni Artefore has Gunja Elementary School near the complex. In addition, except for Cheonggye SK View, Lotte Castle East Pole (Seongdong Elementary, Gunan Elementary), DMC Gajaeul I-Park (Gajaeul Elementary), Eco City Hanyang Sujain D'Stein (Jeonju Hwajeong Elementary), Hoban Summit Godeok New Town Phase 3 (planned elementary school site), and Raemian Grande (Imun Elementary) are apartments with elementary schools located close neighbors to the complexes.

The preference for Chopuma is not a new phenomenon. Chopuma has always been popular in the apartment sales and pre-sale markets. However, this year, the phenomenon has appeared particularly strong, closely related to the fact that more than half of apartment buyers this year are in their 30s and 40s. Many in their 30s and 40s have young school-age children and a high rate of dual-income households, which increased interest in Chopuma complexes in the subscription market.

Jung Sol, a manager at the pre-sale promotion company ForAdOne, said, "Chopuma complexes have always been highly preferred in the housing market, but this year, 9 out of the top 10 first-priority subscription competition rates were Chopuma, highlighting the preference trend. This is the result of choices considering the family structure and economic activity patterns of buyers in their 30s and 40s, who make up half of apartment purchasers this year."

According to the Korea Real Estate Board, among the total 278,974 apartment buyers nationwide from the beginning of this year to August, 147,701 were in their 30s and 40s. With 75,646 in their 30s and 72,055 in their 40s, they account for 52.94% of all buyers combined.

Price increases for Chopuma are also noticeable in the sales market. Based on actual transaction prices from the Ministry of Land, Infrastructure and Transport, a 59㎡ unit in Helio City, Songpa-gu, Seoul, changed hands for 1.727 billion KRW in September. This is more than 300 million KRW higher than the price in January (1.41 billion KRW). Within 400 meters of this apartment are Haenuri Elementary School and Garak Elementary School.

Even in local areas where the real estate market downturn continues, Chopuma is holding up well. In Nam-gu, Busan, the price of an 84㎡ unit in Daeyeon Hillstate Prugio was 870 million KRW in September, about 200 million KRW higher than in February (690 million KRW). This apartment also has Yongsu Elementary School within 100 meters.

This content was produced with the assistance of AI translation services.