Luxury Furniture Demand Up... Rothome Expands Sales of NOL and Seletti Living Brands

Lotte Homeshopping announced on the 16th that it will expand sales of global luxury furniture brands such as ‘Nol’ and ‘Seletti’ as the preference for luxury furniture increases.

Analysis of furniture sales at Lotte iMall, the internet shopping mall, for the third quarter (July 1 to September 30) showed that sales of high-priced products over 1 million KRW increased by more than 20% compared to the second quarter (April 1 to June 30). More than 60% of purchasing customers were concentrated in their 30s and 40s.

The company sells various overseas luxury furniture at up to 20% discounted prices, including the globally renowned modern design furniture brand ‘Nol’ with its 17 million KRW ‘Saarinen Dining Table’ and the Japanese luxury furniture brand ‘Ritzwell’ with the concept of ‘furniture with memories’ featuring the 13 million KRW ‘MT D Table’.

For the MZ generation, resale products that allow purchasing high-priced items at reasonable prices are also introduced. Collaborating with ‘Fullty’, Korea’s first premium living resale platform, they offer a variety of products from ‘Seletti’, which is popular among young people for its artistic design sensibility, ranging from the 100,000 KRW ‘Blow Folding Chair Peace’ to the 2 million KRW ‘Shimmer Mirror’, all sold at prices more than 50% cheaper. In addition, popular overseas brand products such as ‘Vitra’ and ‘Cassina’ are directly imported and introduced.

Kwon Young-jun, head of the e-commerce product division at Lotte Homeshopping, said, “As preference for premium furniture rapidly increases, we have introduced a large number of global luxury living brands. Going forward, we plan to meet customer needs by offering high-end brands favored by customers at reasonable prices through various methods such as official importers, reselling, and purchasing agency services.”

This content was produced with the assistance of AI translation services.