Korea Tourism Organization Conducts K-Food Promotion for Foreign Tourists Featuring Korean Cuisine and Delivery Culture Experience

Providing packages like 'Enjoying Delivery Food at Hangang' combining tents, mats, and food delivery

The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization announced on the 4th that they will jointly conduct a 'K-Food Promotion' targeting foreign visitors to Korea through the Korean tourism service platform 'Creatrip' until November 30.

K-Food promotion image. [Photo by Korea Tourism Organization]

This promotion was planned based on the fact that the number one consideration for foreigners when traveling to Korea is 'food and gourmet exploration' (68%) according to the 2022 foreign tourist survey, aiming to encourage their Korean food experience and consumption.

A total of 48 restaurants in Jongno, Yongsan, and Songpa districts of Seoul, which are frequently visited by foreign tourists, are participating, offering up to 80% immediate discounts on food and delivery services through the Creatrip website or app for the first 1,500 customers on a first-come, first-served basis.

Additionally, to allow foreigners to experience and enjoy Korean delivery culture, a package product combining tents, mats, and food delivery service called 'Enjoying Delivery Food at Hangang River' is also available.

In connection with this promotion, the Korea Tourism Organization published a guidebook titled 'LiKe a LOCAL ― K-Local Gourmet Travel,' introducing how Korean MZ generation enjoys K-Food. The Korean version of the guidebook can be found on the Korea Tourism Organization's Korea Travel Online website. Starting from the end of October, it will also be available in four languages (English, Japanese, Simplified Chinese, and Traditional Chinese) on the Korea Tourism Organization's integrated marketing platform.

Lee Jae-hwan, Vice President of the Korea Tourism Organization, said, "K-Food has now become a cuisine enjoyed worldwide and has established itself as an essential element that travelers want to experience when visiting Korea," adding, "The Korea Tourism Organization will continue to lead efforts to attract foreign tourists by discovering and promoting tourism content that meets global needs."

This content was produced with the assistance of AI translation services.