"MZ-Created MZ Food"... GS25 Unveils Products from In-House Contest for 90s Generation

Supercorn Earl Grey & Cream Risotto 2 Types

GS25 announced on the 20th that it will officially launch products selected from a new product planning in-house competition held for employees born in the 1990s.

In June, GS25 held an in-house competition for employees born in the 1990s, who went through processes such as market research, product planning, and sensory evaluation to plan about 10 new products. Through this, products such as Super Corn Earl Grey and two types of Cream Risotto (Spicy Cream Risotto and Mushroom Cream Risotto) were selected as new products.

Supercorn Earl Grey and two types of Cream Risotto
[Photo by GS Retail]

Super Corn Earl Grey is a cone-shaped ice cream product that harmonizes the rich bergamot scent with a smooth milk tea flavor. The two types of risotto consist of Mushroom Cream Risotto, which uses the premium ingredient truffle oil, and Spicy Cream Risotto, which was launched to avoid greasiness. These were released as snack and meal products that pair well with highballs, wine, and other beverages preferred by the MZ generation (Millennials + Generation Z). GS25 plans to additionally launch other products within the year as soon as the final prototypes are reviewed.

GS25 judged that this competition will have various positive effects such as developing products that meet the tastes of MZ consumers, discovering excellent product planners (MD candidates), and building a proactive participatory organizational culture, and decided to expand the event to twice a year.

A GS25 official said, "Through this competition, employees born in the 1990s autonomously developed vivid experiences from field sales work and creative ideas into new products," adding, "GS25 will make various efforts to develop differentiated products ahead of trends."

This content was produced with the assistance of AI translation services.